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PROMAX's new U.S. Ratings Roadshow. (World).


Executives from PROMAX spent July on the road meeting with local U.S. TV station members in the first-ever "Ratings Roadshow," a series of one-day events one-day event

a contraction of the three-day event but like that contest is aimed at selecting the best all-round horse and rider. The events usually contested are show-jumping, dressage and cross-country.
 and mini-conferences set in four of the United States' hottest TV markets.

PROMAX is the Los Angelesbased international association of promotion and marketing professionals in the electronic media. Its sister company, BDA BDA Battle Damage Assessment
BDA Bundesvereinigung der Deutschen Arbeitgeberverbände (German: Confederation of German Employers' Associations)
BDA British Dental Association
BDA Blu-ray Disc Association
BDA Bund Deutscher Architekten
, represents broadcast graphic and media brand designers.

The tour visited Dallas, Chicago, Atlanta and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

At the roadshow stop in Dallas (1. to r.), WFAA-TV vice president of strategic alliances Dave Muscari, PROMAX & BDA president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Glynn Brailsford, and Stephen Arnold Music president Stephen Arnold celebrated a full house.

The shows offered workshops on a variety of topics including building audiences, boosting ratings, maximizing revenue and evaluating the industry's most effective promos and ads.

The association's 47th annual PROMAX & BDA conference, which took place in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  in late June, offered sessions similar in emphasis to those of its new traveling show.
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Publication:Video Age International
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2002
Words:162
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