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PROGRESSIVE SKIN CARE LINE DEBUTS IN TOWN CENTER

 PROGRESSIVE SKIN CARE LINE DEBUTS IN TOWN CENTER
 CHICAGO, Aug. 27 /PRNewswire/ -- H2O Plus, an international


manufacturer and retailer of innovative skin fitness and body care products debuts Saturday, Aug. 29, at the new Parisian store in Town Center at Cobb.
 Water and botanically based H2O Plus products hydrate, condition, moisturize and revitalize skin. Ranging from $2.75 for botanical body bars to $38.50 for Seaweed Body Mud, the entire line is based on hydrogels, a new compound that delivers vital moisture and holds it to skin for extended periods.
 Cindy Melk, 30, H2O Plus founder, will personally conduct skin fitness profiles at Parisian Town Center from noon to 3 p.m., Saturday, Aug. 29. To celebrate their Atlanta introduction, H2O Plus will present customers with a free gift with a purchase from their skin fitness program. Product samples will also be offered. Customers can schedule a personal appointment with Cindy Melk by calling 404-514-5243 or stopping by the H2O Plus skin fitness installation located in the cosmetics department.
 According to Howard Koch, Divisional Merchandise Manager of Cosmetics for Parisian, H2O Plus is perfect for the customer looking for a common sense, yet fun, affordable, effective approach to skin fitness and body care. "Their products produce results without all the unnecessary hype or over-packaging," Koch said.
 "With over 40 of our own stores both here and abroad, our presence at Parisian allows us to reach the Southern customer, where we experience tremendous success with products like Cooling Liquid Talc -- particularly appropriate for climates and lifestyles in this part of the country," said H2O Plus Marketing Manager Julie Sloan. "This is our seventh partnership with Birmingham-based Parisian," Sloan continued. H2O Plus plans to continue to expand into another Parisian store scheduled to open in November at Atlanta's Phipps Plaza, which total nine Parisian store locations for H2O Plus.
 Although Parisian sales associates are available to help customers, the H2O Plus concept is unique to the cosmetic presentations with an open shelf, self service approach. "By eliminating barrier of a counter, and open sell atmosphere invites customers to explore and test our products and experience their unique formulations on the spot," Sloan explained.
 -0- 8/27/92
 /CONTACT: Laurel Blair or Debbie Hanson both of Wheatley Blair, 312-337-7773, for H2O Plus/ CO: H2O Plus ST: Illinois IN: REA SU:


SH -- NY012 -- 3773 08/27/92 08:26 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Aug 27, 1992
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