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PRODIGY JOINS WITH INTEL AND GENERAL INSTRUMENT FOR FIELD TESTS AT VIACOM AND COMCAST SYSTEMS

 ANAHEIM, Calif., Dec. 1 /PRNewswire/ -- The PRODIGY service, the country's largest and most-popular interactive network, will join in Intel Corporation (NASDAQ-NMS: INTC) and General Instrument Corporation (NYSE: GIC) field tests of cable delivery of enhanced online services, it was announced today by Scott Kurnit, Prodigy's Executive Vice President, Consumer Products, Marketing and Development.
 The field tests, scheduled to begin in early 1994, will be conducted at selected Viacom Cable and Comcast Corporation systems. Prodigy's participation in these field tests, where Intel and General Instrument will be linking personal computers to high-speed cable networks, is the latest in a series of enhancements to the PRODIGY service. Cable delivery of the PRODIGY service is significantly faster than over conventional telephone lines since cable takes advantage of a much wider bandwidth.
 At the Western Cable TV Show in Anaheim this week, Intel and General Instrument will demonstrate high-speed modem technologies to be used during the field tests, enabling home PC users to access a new range of services at speeds placed at 1,000 times faster than present modems.
 "We look forward to working closely with Intel and General Instrument to maximize cable's online potential with the PRODIGY service today and with the development of new interactive services in the future," said Mr. Kurnit. "These field tests reflect a commitment to be at the forefront of information delivery, interactivity and technology."
 "We are also excited to be working with Viacom and Comcast," Mr. Kurnit added. "Viacom has already demonstrated its leadership in creating an advanced laboratory in Castro Valley, and possesses unique skills in marketing to early adopters through MTV and Nickelodeon. They have a terrific management team I know well, having worked for the company just prior to joining Prodigy.
 "Comcast has established its own leadership position in interactivity, as demonstrated by its QVC investment," Mr. Kurnit said. "Comcast is known for its well-run cable systems and commitment to maximizing the potential of cable programming and technology."
 Avram Miller, Vice President, Corporate Business Development, Intel Corporation, said, "Prodigy Services Company offers a level of experience, expertise and resources that will be instrumental in driving the industry forward in the development of advanced interactive services. Prodigy will be a major participant in these tests as we join together to heighten the benefits of online delivery and interactivity through cable."
 All of the PRODIGY service's interactive features are offered through a national distributed network, the only one of its kind in the industry. As early as the mid-1980s, Prodigy saw the potential for the nation's emerging Information Superhighway, and the exploding uses it would generate. That led to the creation of Prodigy's unique network, which was built on a scale that can be expanded to serve tens of millions of users.
 The PRODIGY service enables families with personal computers to gather current news stories; to interact with entertainment and education features; to manage investment portfolios and save time on securities trading, travel ticketing and shopping; to send letters to Congress or through the InterNet; to exchange personal messages, faxes and files from homes and offices; and to exchange information on more than 800 public bulletin board topics, comprising the most-used "electronic back fence" in the country.
 Prodigy Services Company, based in White Plains, N.Y., is a partnership of IBM and Sears. The PRODIGY service was rolled out nationally in September 1990.
 -0- 12/1/93
 /CONTACT: Debra Borchert of Prodigy Services Company, 914-993-8305, or Jay Rubin of Rubin/Rubin Marketing Communications, 201-445-7620; or Prodigy Services Company at The Western Show -- Anaheim Hilton, 714-740-4575 (4576)/
 (INTC GIC)


CO: Prodigy Services Company; Intel Corporation; General Instrument
 Corporation ST: California IN: CPR SU:


WB-SH -- NY063 -- 9267 12/01/93 12:18 EST
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Publication:PR Newswire
Date:Dec 1, 1993
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