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PROCTER & GAMBLE'S NEW ULTRA DOWNY BOTTLE CONTAINS 100 PERCENT POST-CONSUMER RECYCLED PLASTIC

 First and Only 100 Percent Recycled,
 Colored HDPE Bottle in Laundry Aisle
 CINCINNATI, Jan. 13 /PRNewswire -- The Procter & Gamble Company (NYSE: PG) announced today the national introduction of its new Ultra Downy bottle -- the first and only colored, high-density polyethylene (HDPE) bottle in the laundry aisle made of 100 percent post-consumer recycled plastic. The Ultra Downy bottle, developed jointly with bottle manufacturer Owens-Brockway, will provide an end-use market for at least 15 million pounds of recycled plastic annually.
 "Procter & Gamble is proud to produce the first and only HDPE bottle in the laundry aisle to contain 100 percent post-consumer recycled plastic. Downy's partnership with Owens-Brockway has enabled us to provide continued leadership with our environmental packaging," said Charles Murray, Director of Product Development for the Downy brand. "We have invested significant research and development resources toward creating end-use markets for recycled materials and hope other companies will follow our lead with more products that use recycled plastic in their production."
 Procter & Gamble will begin shipping new Ultra Downy bottles to retailers in February, creating an increased demand for recycled high-density polyethylene plastic resin. Through local recycling programs, cities across the country are directly contributing post- consumer recycled plastic for Ultra Downy bottle production. These cities include Chicago, Cincinnati, Cleveland, Columbus, Denver, Detroit, Indianapolis, Las Vegas, Los Angeles, Louisville, Madison, Minneapolis, Pittsburgh, Philadelphia (greater metropolitan area), Phoenix and San Francisco.
 "Ultra Downy's new bottle is another small step in helping to generate a higher market demand for recycled plastic, which is clearly needed today," said Murray. The bottle introduction comes on the heels of a 258-city survey by the U.S. Conference of Mayors which found that the biggest barrier to community recycling is a shortage of markets for the collected material.
 The use of 100 percent post-consumer recycled content is just the latest example of Downy's commitment to reducing packaging while improving product performance. Ultra Downy, launched nationally in June 1992, is concentrated, so consumers just use one-third as much as regular Downy with each load of laundry. Ultra Downy's concentrated formula also comes in a bottle that has 25 percent less packaging by weight than the original Downy bottle. By using Ultra Downy and the Ultra Downy Refill together, consumers reduce solid waste disposal and help to build an end-use market for recycled material.
 "Owens-Brockway and Downy have worked together to develop technology to make Downy bottles with 100 percent recycled HDPE plastic that retain the same bottle colors as today," said Edward C. White, Vice President and Business Unit Manager for Owens-Brockway Plastic Products. "The new bottle is virtually identical in appearance and performance to Ultra Downy's previous packaging. When compared to current Downy bottles, consumers shouldn't be able to tell the difference."
 Ultra Downy is available in four different sizes: 10-, 20-, 40- and 60-use bottles. Ultra Downy Refill is available in 20-, 40- and 60-use containers. The introduction of its 100 percent recycled bottle is Downy's latest step in packaging improvement, and comes six months after Downy increased the recycled content from 25 to 50 percent.
 -0- 01/13/93
 /CONTACT: Mark Malinowski or Lisa Kovitz of Hill and Knowlton, Inc., 212-697-5600, for Procter & Gamble, or Lynn Hailey of Procter & Gamble, 513-983-1975/
 (PG)


CO: Procter & Gamble Company ST: Ohio IN: HOU SU: PDT

AH -- NY011 -- 4365 01/13/93 09:33 EST
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Publication:PR Newswire
Date:Jan 13, 1993
Words:556
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