PROBAT Acquires Majority Holding In Leogap.
Brazil is a highly-desirable objective for coffee experts. The largest country in South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. is second in worldwide coffee consumption, and at five percent per annum Per annum
Yearly. the actual leader in consumer growth.
As a producer of roasting roasting: see cooking.
In metallurgy, usually the first step in smelting ore to extract metal. The ore is heated in the presence of an abundant flow of air to drive off moisture and, if the metal-bearing mineral is a sulfide, convert it to machines and installations, PROBAT has been committed in Brazil for a long time, although it has often failed to achieve a more thorough penetration of the coffee market until now because of import restrictions and high customs duties Tariffs or taxes payable on merchandise imported or exported from one country to another.
Customs laws seek to equalize the charges imposed by other countries, furnish income for the federal government, and preserve the financial stability of domestic industries. on importation.
The Emmerich company has now opened up new marketing opportunities with the acquisition of a majority holding in Metalurgica Leogap S.A. This company was founded in 1963 and is among the market leaders in Brazil, with PROBAT technology always serving as a model for its own products. From now on the full PROBAT roasting and plant technology is available to the Brazilian enterprise.
Leogap general manager Rolf Kepper will continue to head the company as a fellow partner. His detailed knowledge of the market will enable him to extend PROBAT's success in Brazil. But the participation in Leogap does more than open up commercial opportunities for PROBAT. It is also evidence of PROBAT is consistent pursuit of its customer and market oriented o·ri·ent
1. Orient The countries of Asia, especially of eastern Asia.
a. The luster characteristic of a pearl of high quality.
b. A pearl having exceptional luster.
3. activity. As general manager Heinz Jammers says: "We are where our customers are."