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PRIMUS Canada Launches National Wireless Phone Service.


TORONTO -- PRIMUS Telecommunications Canada Inc.

--PRIMUS Canada Now Canada Now (more formally CBC News: Canada Now) is the early-evening national news program aired on CBC Television, the main English television network of the Canadian Broadcasting Corporation, between 2000 and 2007.  Offers the Widest Selection of Consumer and Business Telecom Services Available Nationwide - All on a Single Bill

--PRIMUS Wireless Features the Lowest Stand-Alone Wireless Long Distance Rates for Consumers and Businesses in Canada

--Further Savings Available with New Consumer Wireless and Home Phone Service Bundle

PRIMUS Telecommunications Canada Inc. (PRIMUS Canada Primus Canada is a Canadian telecommunications company. Primus operates as a CLEC — buying services at wholesale rates and reselling them to consumers. The company offers long distance, wireless, VoIP, DSL Internet, and POTS to both the residential and business markets. ) introduces a new national cellular phone service, with the lowest stand-alone wireless long distance rates in Canada for consumers and businesses.

"PRIMUS Wireless gives consumers and businesses a better choice for value," says Ted Chislett, president, PRIMUS Canada. "By launching a competitive offering into Canada's fast-growing wireless market, I'm confident this is a great opportunity for both PRIMUS and our customers."

In addition to low wireless long distance rates, PRIMUS Wireless offers competitive rate plans, AIR MILES Air Miles
Noun, pl

Brit points awarded on buying flight tickets and certain other products which can be used to pay for other flights
(R) reward miles and other incentives.

PRIMUS Canada, a wholly-owned subsidiary of McLean, Virginia-based PRIMUS Telecommunications Group, Incorporated (Nasdaq:PRTL PRTL Post-Registration Training and Learning ), a global telecommunications services provider offering an integrated portfolio of voice, data, Internet, VoIP, wireless and Web hosting services A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own websites accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing , now offers the widest selection of consumer and business telecom services available nationwide. The addition of wireless service positions the company for the first time as a full service telecommunications services provider.

PRIMUS Canada is well-positioned to gain customers in the fast-growing wireless market. The company intends to leverage its base of more than a million customers, including over 90,000 consumers and businesses already enrolled in PRIMUS's Wireless Access long distance service.

"With PRIMUS Wireless, Canadians can make long distance calls on their cell phone at the same rate or less than their home phone," says Andrew Day, senior vice-president, Residential Services, PRIMUS Canada. "We anticipate that PRIMUS Wireless will have particularly strong appeal to customers who choose PRIMUS for our low wireline long distance rates."

PRIMUS Wireless service is provided through the network of Microcell Solutions Inc., a leading PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1.  (Personal Communications Services See PCS. ) telecommunications carrier. Access to Microcell's network will allow PRIMUS to reach over 80 percent of all Canadians living in urban areas across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. . PRIMUS Wireless service provides seamless wireless voice and data connectivity to a highly secure GSM/GPRS network and extensive roaming services worldwide.

Packages, Pricing and Features

--PRIMUS More Anytime $20: $20 a month for 250 anytime local minutes.

--PRIMUS More Weekends: $25 a month for unlimited local weekend minutes and 125 anytime local minutes.

--PRIMUS More After Hours Adv. 1. after hours - not during regular hours; "he often worked after hours" : $30 a month for unlimited evening and weekend local minutes and 200 anytime local minutes.

--PRIMUS More Anytime $40: $40 a month for 550 anytime local minutes.

If more airtime air·time  
n.
1. The time during which a radio or television station is broadcasting. Also called airspace.

2. The time at which a radio or television program is broadcast.
 is needed, customers can also add a 50-minute block of local airtime for just $5 a month.

PRIMUS is waiving the activation fee on all new activations until December 31, 2004 - a $30 savings.

All plans include call waiting, call forward, detailed billing and conference calling, at no extra cost. A full range of additional features is available, including voicemail and call display.

Text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length.  and data services are available with all plans: customers can choose monthly service plans or pay per use.

PRIMUS Wireless Long Distance

PRIMUS offers significant long distance savings compared with competing wireless service providers: 9(cents) per minute anytime within Canada and to the U.S., with no additional monthly fees. This compares to standard rates of 25(cents) per minute with Telus Mobility and 30(cents) with Bell Mobility.

Additional Savings With PRIMUS Canada's New Consumer Service Bundle

PRIMUS is offering a consumer wireless and local home phone service bundle, providing additional savings. Consumers subscribing to both PRIMUS local home phone service and the new wireless service pay just $5 a month for 1000 anytime home long distance minutes within Canada and to the U.S., and receive 250 Bonus AIR MILES reward miles.

Wireless Phone Offers

PRIMUS Wireless offers a selection of three popular phones:

--Motorola V400 Flip Phone, priced at $199 with a three-year contract.

--Sony Ericsson T610, priced at $99 with a three-year contract.

--Sony Ericsson T237, FREE with a two-year contract.

Bonus Offers

--Customers who select a Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones.
 phone and sign up online receive a free car charger and ear piece, valued at $35. Customers choosing a Motorola V400 phone and sign up online receive a free car charger.

--All customers receive 100 AIR MILES reward miles upon activation and earn one reward mile for each $5 in monthly spending.

PRIMUS Wireless For Business

PRIMUS Canada is offering similar packages, bonuses and savings to business customers, providing them with significant savings on wireless service for today's increasingly mobile workforce. More information on PRIMUS Wireless service for business is available at www.primus.ca/wireless.

At launch, PRIMUS Wireless will be available via Web and phone ordering, with in-store purchasing to be offered in the near future.

PRIMUS Wireless is the third major service launch for PRIMUS Canada in 2004: earlier this year, the company introduced TalkBroadband, Canada's first voice over Internet protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
 (VoIP) phone service, and in mid-year launched traditional local phone service. The company's offerings also include dial-up and high speed Internet access See how to access the Internet. , data services, Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith.  and a choice of competitive long distance savings plans for both consumers and businesses.

About PRIMUS Canada

For more information on PRIMUS Telecommunications Canada Inc. and PRIMUS Telecommunications Group, Incorporated please go to http://www.primustel.ca/en/about/press.html

(R)Trademark of AIR MILES International Trading B.V. Used under license by Loyalty Management Group Canada Inc. and Primus Telecommunications Canada Inc.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 28, 2004
Words:914
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