PRIMEDIA and Amp'd Mobile to Bring Exclusive Action Sports and Automotive Enthusiast Content to 3G Mobile Devices.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & ALISO VIEJO, Calif. -- PRIMEDIA Inc. (NYSE NYSE See: New York Stock Exchange : PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ), the country's leading targeted media company, and Amp'd Mobile Amp'd Mobile was a mobile phone service launched in the United States in late 2005. The company was a Mobile Virtual Network Operator and operated on the Verizon Wireless CDMA EV-DO network. Its primary non-Venture Capital investors were MTV Networks and Universal Music Group. , the first fully integrated 3G youth-oriented mobile entertainment company, today announced an agreement to create exclusive content for 3G mobile devices using nine of PRIMEDIA's action sports and automotive enthusiast titles. The offering will allow Amp'd Mobile users access to video games See video game console. , video clips, and more, anytime, anywhere, through the carrier's 3G-optimized mobile phones. Amp'd Mobile will provide customers access to live video feeds, unique ring tones, photographs and compelling editorial content from PRIMEDIA's leading action sports brands, including Snowboarder, Surfer, Skateboarder, Bike, Surfing, Powder, Climbing as well as Import Tuner, a leading title in PRIMEDIA's International Automotive Group. In addition, Amp'd will offer access to PRIMEDIA's recently launched WaveWatch site, a free, real-time, Web-based surf camera and surf condition forecasting network. "Bringing our content to life through innovative applications of new technology is central to our strategy of extending our brands to serve our readers' interests in an on-demand world," said Don Meek, president of PRIMEDIA's Action Sports Group. "Working with PRIMEDIA to bring exclusive anytime, anywhere content from the world's best enthusiast brands will help make Amp'd Mobile the must-have wireless service," said Peter Adderton, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder, Amp'd Mobile. "These brands are a perfect fit for our active customer target. Being able to deliver exclusive video clips, live feeds and forecasts from the leading surfers, snowboarders, skateboarders and car enthusiasts will show how far 3G and wireless content has come." Amp'd will also deliver branded mobile video games for each PRIMEDIA title on an exclusive basis, beginning with Snowboarder and Import Tuner. Amp'd Mobile is working alongside the editors and gaming developers to create "Snowboarder 3D featuring Travis Rice Travis Rice (born September 10, 1982[1] Jackson Hole, Wyoming) is considered by some to be among the best snowboarders in the world[2]. He has excellent all-around skills in backcountry, park, and pipe. " and "Asphalt: Import Tuner Edition." The games, scheduled for launch later this year, will provide users a "console-like" gaming experience and incorporate the expertise of the titles' editors, the renowned enthusiasts in their respective markets. Snowboarder 3D featuring Travis Rice provides users with the ultimate snowboard experience in mobile, by combining cutting-edge graphics and lifelike snowboarding action and tricks from Travis Rice, an Amp'd team rider, as well as five other professional snowboarders. Asphalt: Import Tuner Edition showcases the hottest 3D racing action complete with road blocks, police and helicopter chases. The game uses several dream cars, tricked out with the latest parts and innovations from the pages of Import Tuner. These first two games will utilize Amp'd Mobile's deployment of BREW 3.1, a tool that enables video clip integration within games, as well as on-the-fly download of new game levels and assets, such as cars, gear and characters. Amp'd Mobile will leverage 3G EV-DO (EVolution-Data Only) A 3G high-speed digital data service provided by cellular carriers worldwide that use the CDMA technology, including Verizon and Sprint in the U.S. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems. (Evolution-Data Optimized The full line-up of exclusive games, videos and other offerings will be announced later this year. About PRIMEDIA Enterprises PRIMEDIA Enterprises is the worldwide brand licensing division for PRIMEDIA's 250 publications, having established brand extension programs for titles such as Motor Trend, Hot Rod hot rod Automobile rebuilt or modified for high speed, fast acceleration, or sporty appearance. A wide range of automobiles may be called hot rods, including some of those used in drag racing as well as those used in recreational cruising. , Lowrider low·rid·er or low-rid·er or low rider n. Chiefly Southwestern U.S. 1. A customized car whose springs have been shortened so that the chassis rides close to the ground, often equipped with hydraulic lifts that can be , Super Street, Import Tuner, In-Fisherman, and Creating Keepsakes Keepsakes - A Collection is an anthology by All About Eve released on 13 March 2006. It is available either as a double CD or as a limited edition double CD and DVD set (the DVD containing the band's videos and television performances). . PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions. Internationally, PRIMEDIA's content and brands are licensed in more than a dozen countries around the world. About PRIMEDIA PRIMEDIA (PRM) is the leading targeted media company in the United States. With 2004 revenue of $1.3 billion, our properties comprise more than 200 brands that connect buyers and sellers in more markets than any other media company through our print publications, Web sites, events, newsletters and video programs in four business segments: Enthusiast Media, Consumer Guides, Business Information, and Education. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Home Guide. PRIMEDIA Business Information has more than 60 publications in 18 market sectors. PRIMEDIA Education includes Channel One and other educational products. About Amp'd Mobile Amp'd Mobile will be the first fully integrated MVNO (Mobile Virtual Network Operator) A reseller of wireless services. MVNOs do not own licensed spectrum and typically do not have any of their own wireless network infrastructure. for youth, young professionals and early adopters. By leveraging the power of 3G EV-DO, Amp'd will offer traditional services plus a completely fresh user interface and experience designed specifically for this market. With myriad options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to mobile entertainment and the wireless lifestyle. Targeted to launch later in 2005, more information can be found at www.ampdmobile.com. |
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