PRIMEDIA Strengthens Fishing and Hunting Enthusiast Brands With New Magazines and Multi Media Initiatives.NEW YORK--(BUSINESS WIRE)--November 8, 1999-- Serves 100 Million Participation Sport Market With Internet, TV, Radio, Live Events and Magazines PRIMEDIA Inc. (NYSE NYSE See: New York Stock Exchange : PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ) announced that the Company will solidify its position as the dominant information provider to the $59 billion fishing and hunting segments of the outdoor enthusiast market with a series of growth initiatives to strengthen existing brands and develop new media opportunities. Currently PRIMEDIA's brands in the fishing and hunting areas include In-Fisherman, the number one freshwater fishing magazine; Fly Fisherman one who fishes using natural or artificial flies as bait, especially one who fishes exclusively in that manner. - Walton. See also: Fly , the number one fly fishing magazine; Walleye walleye, in medicine walleye: see strabismus. walleye, in zoology walleye or walleyed pike: see perch. Insider; Catfish Insider; Bowhunter, the number one bowhunting Bowhunting is the practice of taking game animals by archery. Technique In contrast to a rifle hunter, who may shoot effectively from ranges in excess of 200 yards (about 180 m), archers will usually restrict shots to 45 yards or less, depending on factors such as magazine, and Florida Sportsman, a premier salt water fishing magazine. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Sporting Goods Manufacturers Association The Sporting Goods Manufacturers Association (SGMA) is a trade association that represents sporting goods manufacturers, retailers, and marketers. Founded in 1906, as of 2007 it had more than 1,000 members representing over 3,000 business locations and employing more than 375,000 , fishing is the number one outdoor participation sport in the United States with 69 million participants, while hunting is the third with 43 million participants. The initiatives announced today will vault PRIMEDIA's impact in the fishing and hunting niche to more than 131 million impressions monthly across all media platforms and will enable leveraging of regional fishing and hunting "where-to-go" rich content through new channels including television, radio and the Internet. The initiatives include: o The acquisition of Game & Fish magazine with 30 regional editions - including New York, Texas New York is a hamlet in Henderson County, Texas, USA, about 11 miles east of Athens. Geography New York lies at the intersection of FM 804 and FM 607 in a stereotypically flat portion of East Texas, surrounded mostly by farm land. , California and North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. - with a paid circulation of 575,000. The addition of Game & Fish to PRIMEDIA's stable of fishing and hunting brands provides regional "where-to-go" information that will complement the Company's current "how-to" information. Using a large team of high quality experts across the country, Game & Fish has a highly efficient system of regionalizing its editorial through a single headquarters. Fish and Game Magazine was acquired from Game and Fish Publications of Marietta, Georgia. o The broadening of the hunting niche with the addition of North American Whitetail, a deer hunting enthusiast magazine with a paid circulation of 130,000 also part of Game and Fish Publications. o Expanding regional depth to PRIMEDIA's already popular fishing and hunting Internet presence with sites including The Virtual Flyshop (www.flyshop.com), In-Fisherman.com, Flyfisherman.com, Bowhunter.com and FloridaSportsman.com. o Developing additional television programming at the PRIMEDIA Outdoor Enthusiast Television Studios in Brainerd, Minn. to complement In-Fisherman Television, which airs on TNN TNN The National Network (formerly The Nashville Network) TNN The Nashville Network (now The National Network) TNN The Nerd Network (online gaming clan) Outdoors. o Organizing and expanding the network of PRIMEDIA-sponsored fishing tournaments - including The Professional Walleye Trail - for maximum visibility. o Expanding PRIMEDIA's 900-radiostation syndication network to include regional and national programs serving the outdoor enthusiast market. Commenting on the fishing and hunting initiatives, Tom Rogers, chairman and chief executive officer of PRIMEDIA said, "We are very excited about our unique role in the outdoor enthusiast market. PRIMEDIA has an enviable position in this category which attracts the largest groups of outdoor enthusiasts than any other, and will enable us to further build and expand new media platforms off of the strength of our traditional media brands in this very high potential enthusiast category." PRIMEDIA Inc., with 1998 sales from continuing businesses of $1.5 billion, is a targeted media company focused on consumer and business-to-business audiences. Some key brands include Seventeen, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, Fly Fisherman, Channel One Network, Horticulture, Modern Bride, American Baby, IntelliChoice, Telephony, and American Demographics. The Company owns and operates more than 215 Web sites. PRIMEDIA Fishing and Hunting Titles Current PRIMEDIA titles: Bowhunter Catfish In-Sider Canoe & Kayak Climbing Florida Sportsman Fly Fisherman In-Fisherman In-Fisherman Bass Guide In-Fisherman Catfish Guide In-Fisherman Ice Fishing Guide In-Fisherman Walleye Guide Shooting Times Shotgun News Walleye In-Sider New PRIMEDIA titles: North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Whitetail Alabama Game & Fish Arkansas Sportsman California Game & Fish Florida Game & Fish Georgia Sportsman Great Plains Game & Fish Illinois Game & Fish Indiana Game & Fish Iowa Game & Fish Kentucky Game & Fish Louisiana Game & Fish Michigan Sportsman Mid-Atlantic Game & Fish Minnesota Sportsman Mississippi Game & Fish Missouri Game & Fish New England Game & Fish New York Game & Fish North Carolina Game & Fish Ohio Game & Fish Oklahoma Game & Fish Pennsylvania Game & Fish Rocky Mountain Game & Fish South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. Game & Fish Tennessee Sportsman Texas Sportsman Virginia Game & Fish Washington/Oregon Game & Fish West Virginia Game & Fish Wisconsin Sportsman |
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