PRIMEDIA Names Brad Gerber AUTOMOBILE MAGAZINE Publisher.

NEW YORK -- PRIMEDIA Inc. (NYSE: PRM), the country's leading targeted media company, today announced the promotion of Brad J. Gerber to the post of AUTOMOBILE MAGAZINE Publisher. AUTOMOBILE MAGAZINE is recognized as America's leading automotive lifestyle publication with a readership of more than 3.5 million and is part of PRIMEDIA's Consumer Automotive Group. Mr. Gerber was most recently the National Account Manager for PRIMEDIA's Performance Automotive Group, where he was responsible for key accounts across 40 titles and more than doubled revenues in the past four years.

In his new position, Mr. Gerber will be responsible for building on the momentum of AUTOMOBILE MAGAZINE in the marketplace among manufacturers and luxury goods advertisers. He will report to Steve Rousseau, Group Publisher of PRIMEDIA's Consumer Automotive Group.

"Brad is a top-notch executive with a long history in automotive publishing who has demonstrated his talent and abilities time and time again," said Rousseau. "He will add tremendous value to our team and to furthering the AUTOMOBILE MAGAZINE brand in the marketplace."

"We recently elevated our already high standards of writing and photojournalism with an editorial redesign and look forward to building on that momentum by advancing our efforts in the marketplace," said Jean Jennings, Editor-in-Chief of AUTOMOBILE MAGAZINE. "Brad's extensive experience and deep enthusiasm for all things automotive make him a great partner to the AUTOMOBILE MAGAZINE editorial staff."

Mr. Gerber began his career in publishing in 1992 with Petersen Publishing's Skin Diver magazine overseeing the Western US, Western Caribbean, Mexico, Central America & the South Pacific. In 1997 he joined Petersen's automotive properties and successfully increased the group's revenues by 22%. Under EMAP USA's acquisition of Petersen in 1998, Gerber was named Publisher of Hot Rod magazine where he had several record-setting years in sales and overall revenue contributions. He then accepted the position of Director of New Business for EMAP where he developed national, multi-platform accounts including Anheuser Busch and AOL. In 2001, under PRIMEDIA's leadership, Gerber assumed the position of National Account Manager in the Performance Automotive Group.

AUTOMOBILE MAGAZINE broke the traditional car magazine mold when it debuted in 1986 with the goal of making a magazine that would look and feel as important as the cars it covered. The recent redesign furthers AUTOMOBILE MAGAZINE's level of sophistication and refinement. This revamped approach makes AUTOMOBILE MAGAZINE one of the sharpest-looking, smartest-written and interesting car magazines on the newsstand.

About AUTOMOBILE MAGAZINE

AUTOMOBILE MAGAZINE, a PRIMEDIA publication, was founded in 1986 by veteran automotive journalist David E. Davis, Jr., and has a circulation of 555,000 and a total readership of 3,559,000. Recipient of more editorial awards than any other major automotive publication, AUTOMOBILE MAGAZINE is designed to appeal to the interests of passionate automotive enthusiasts. Its diverse editorial mix includes behind-the-wheel experiences in the world's most fascinating cars, as well as personalities, travel, destinations, automotive art, vintage cars, and industry trends.