PRIMEDIA Names Adam Marder Leader of Company's Technology Group.

Business Editors

NEW YORK--(BUSINESS WIRE)--June 14, 2004

PRIMEDIA Inc. (NYSE: PRM), the leading targeted media company, today announced that publishing veteran Adam Marder has been appointed President of PRIMEDIA's Technology Group, part of the company's Enthusiast Media segment. Mr. Marder will oversee the company's publications, Web sites and events targeting the personal technology market, including well-known brands such as Stereophile, Home Theater and Petersen's PHOTOgraphic.

"The fastest growing technology market today is based on the convergence of consumer electronics and information technology," said Kelly Conlin, President and CEO of PRIMEDIA. "As manufacturers market competing standards and consumers face complicated choices, PRIMEDIA's leading consumer information products will deliver the most efficient and effective marketing platform to the most influential buyers in the market."

"Our confidence in executing this strategy is enhanced by the addition of Adam Marder, who has an outstanding operating track record over 15 years in publishing."

"PRIMEDIA's technology portfolio represents the largest network of publications and authoritative content for home technology and photography enthusiasts in the market today," Marder said. "With the maturation of the traditional IT market, the collision of the 'IT and AV' markets represents the most exciting frontier in technology today, and we intend to expand PRIMEDIA's leadership."

Mr. Marder joins PRIMEDIA with more than 15 years of media and publishing experience. He was President of CMP's Business Technology Group, the company's largest division, including Information Week, the #1 technology publication in the country, where he managed more than 250 people in editorial, sales, and operations. Earlier in his career, as a Vice President, he was responsible for the creation and management of the company's national sales program, and as Associate Publisher of Electronic Buyer's News, he was responsible for building new event and research products.

He has also been a Vice President and Director of Operations at VNU Business Media. He began his career as an auditor at Arthur Anderson, and worked as an accountant at Merrill Lynch and First Boston. He has a B.B.A. in Accounting, magna cum laude, from Hofstra University, and is a C.P.A.

About PRIMEDIA's Technology Group

PRIMEDIA's Technology Group represents the largest network of publications, events and Web sites reaching the personal technology market, including Home Theater, Stereophile, Ultimate AV, Connected Guide to the Digital Home, Petersen's PHOTOgraphic, Shutterbug eDigital Photo, and consumer technology events in both New York and San Francisco. The Group's portfolio of technology magazines reaches more than three million smart, affluent tech-aggressive enthusiasts who share a passion for fine sound, imagery and the technology that enables its enjoyment.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, our properties deliver content via print as well as the Internet, live events, and video and offer highly effective advertising and marketing solutions in some of the most sought-after niche markets. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Homes Guide. PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing, and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products. PRIMEDIA's stock symbol is NYSE: PRM.