PRIMEDIA And Auto Expressions-TM- to Launch Lowrider Branded Car Accessories.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- New Line Adds Flair and Function to Lowriding with Seat Covers, Air Fresheners, Sunshades, Steering Wheel Covers, Floor Mats and More PRIMEDIA Enterprises, the worldwide brand licensing division for PRIMEDIA Inc. (NYSE NYSE See: New York Stock Exchange : PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ), today announced a licensing agreement with Auto Expressions(TM), a leading brand of innovative automotive accessories produced by Shell Lubricants, to develop a line of Lowrider low·rid·er or low-rid·er or low rider n. Chiefly Southwestern U.S. 1. A customized car whose springs have been shortened so that the chassis rides close to the ground, often equipped with hydraulic lifts that can be branded merchandise in eight categories. For PRIMEDIA, the initiative is the latest in a series of brand extensions across its portfolio of enthusiast publications and demonstrates the equity and popularity that the Lowrider brand holds among a growing segment of America's car culture. "The lowriding phenomenon continues to spread--it's no longer confined to a particular geography or demographic group. The partnership forged with Auto Expressions taps this significant market opportunity and leans on the legacy of Lowrider to address enthusiasts' devotion to driving and customizing their vehicles," said Jacqueline Blum, president of PRIMEDIA Enterprises, the company's licensing arm. "PRIMEDIA continues to develop creative ways to build on its status as an authentic and respected voice while making its brands more relevant in the daily lives of an engaged audience." Leveraging the well-known Lowrider brand, Auto Expressions will develop a trendy and functional line of quality sunshades, seat covers and cushions, air fresheners, organizers, comfort products, steering wheel covers, window tint film and floor mats. The Lowrider branded line will be designed to complement the style and essence of lowriding and support automotive enthusiasts' passion for making a personal statement. Lowrider merchandise offered through the partnership will provide car owners a wide range of options for enhancing the level of customization, comfort and function inside their vehicles. "Lowriders are highly stylized styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. and extremely personalized, and their owners take great pains in caring for their vehicles inside and out," said Laurie Stevens, director of Marketing, Auto Expressions. "The products we're introducing under the established Lowrider nameplate bring style and function together to make time while in the car more enjoyable." Lowrider's licensing program includes several branded apparel and accessories lines available at retailers nationwide. The brand also produces the Lowrider Magazine Lowrider Magazine is a monthly magazine about cars, focusing almost exclusively on the style known as a lowrider.found in 1977 with the fist issue coming out of san jose, ca. See also
About Lowrider Magazine Founded more than 25 years ago, Lowrider is the original magazine of the hobby and has been among the top-selling titles on the newsstand for the past 6 years. Keeping pace with current trends and the growth of lowriding, Lowrider is joined by its Web site, lowridermag.com, and Lowrider Arte and Lowrider Bicycle A lowrider bicycle is a highly customized bike with stylings inspired by lowrider cars. These bikes often feature a long, curved banana seat with a sissy bar and very tall upward-swept handlebars known as apehangers. . All Lowrider titles, events and licensed products are part of PRIMEDIA's Automotive Enthusiast Group headquartered in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . About PRIMEDIA Enterprises PRIMEDIA Enterprises is the worldwide brand licensing division for PRIMEDIA's 250 publications, having established brand extension programs for titles such as Motor Trend, Hot Rod hot rod Automobile rebuilt or modified for high speed, fast acceleration, or sporty appearance. A wide range of automobiles may be called hot rods, including some of those used in drag racing as well as those used in recreational cruising. , Lowrider, Super Street, Import Tuner, In-Fisherman, and Creating Keepsakes Keepsakes - A Collection is an anthology by All About Eve released on 13 March 2006. It is available either as a double CD or as a limited edition double CD and DVD set (the DVD containing the band's videos and television performances). . PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions. Internationally, PRIMEDIA's content and brands are licensed in more than a dozen countries around the world. About Auto Expressions(TM) Auto Expressions(TM) products are produced and marketed by Shell Lubricants. Shell Lubricants collectively refers to the companies of the Royal Dutch/Shell Group engaged in the lubricants business. Shell lubricants companies are global leaders in lubricants and operate in approximately 100 countries worldwide. They manufacture and blend products for use in a range of applications from consumer motoring to food processing Food processing is the set of methods and techniques used to transform raw ingredients into food for consumption by humans or animals. The food processing industry utilises these processes. and heavy industry to commercial transport. The Shell portfolio of top quality lubricant brands includes Pennzoil(R), Quaker State(R), FormulaShell(R), Shell Tellus(R), Shell Cassida(R), Shell ROTELLA(R) T, Shell Spirax(R) and a portfolio of car care products and Jiffy A fraction of time that has numerous interpretations depending on who uses it. It may refer to one computer clock cycle, one nanosecond, one millisecond or one AC power cycle. There may be others. See nanosecond. 1. Lube(R) services. |
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