PRIMEDIA Acquires Pro-Motion Motorsports.

- Adds Venerable EnduroCross, MiniMoto SX Events and MiniMoto Magazine -

NEW YORK -- PRIMEDIA Inc. (NYSE: PRM), the publisher of Dirt Rider magazine as well as renowned titles including Motor Trend, Hot Rod and 4-Wheel & Off Road, announced today the acquisition of Pro-Motion Motorsports LLC, owner and producer of EnduroCross[R], MiniMoto SX events, and MiniMoto Magazine. As part of the acquisition, Pro-Motion Motorsports Cofounders Eric Peronnard and Tim Clark will join PRIMEDIA's management team and will continue to manage and develop existing and new motorsport events.

"The addition of these brands adds a tremendous amount of depth to our already strong portfolio of titles," stated Sean Finley, Publisher of Dirt Rider, Mini Rider and ATV Rider magazines. "Eric and Tim have created some of the most exciting motorsports productions ever developed and we look forward to working with them on new and exciting future events.

"EnduroCross is an incredible show for spectators and also helps showcase the off-road side of motorcycle competition. We will be able to leverage the brand equity and loyal readership of our Dirt Rider title to build it into an even bigger presence among enthusiasts. MiniMoto magazine and the subsequent launch of the MiniMoto SX have been driving forces behind the huge growth of the Pit Bike market and also fit nicely into our publications and websites."

Peronnard has over 20 years experience in producing national and international events. He was the creator of the U.S. Open of Supercross, which takes place annually inside the MGM Grand Arena in Las Vegas. He also served as Vice President of International Business Development for Clear Channel Motorsports following its purchase of the U.S. Open of Supercross.

Clark has an extensive background in marketing and publishing. He was responsible for the production of Kawasaki's Team Green News as well as the marketing and promotion of the U.S. Open of Supercross. In addition, Clark has provided marketing services to numerous companies within the industry such as Kawasaki Motors Corp. USA, Motorex Oil, Pro Circuit, FTM Enterprises and IMS Products. His most recent work has been around creating and publishing the highly successful MiniMoto Magazine.

Peronnard and Clark have been working closely together for the past ten years.

"Eric and I are very excited about the unlimited possibilities that come as a result of our two companies coming together," said Tim Clark. "Joining forces with PRIMEDIA provides us with the necessary resources and marketing to expand our current events and continue to set the standard for new and exciting forms of motorsports racing."

"We are confident this relationship will bring a new dynamic to motorsports productions," commented Steve Parr, Senior Vice President of PRIMEDIA Inc. and President of PRIMEDIA Enthusiast Media. "We plan to provide the enthusiast with both an alternative form of entertainment and exciting race action."

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States. With 2005 revenue of $984 million (including discontinued operations not yet sold or shut down), its properties comprise over 100 brands that connect buyers and sellers through print publications, Internet, events, merchandise and video programs in two market segments:

* Enthusiast Media is the #1 special interest magazine publisher in the U.S. with more than 90 publications, 100 leading websites, 90 events, 11 TV programs, 600 branded products, and has such well-known brands as Motor Trend, Automobile, Automotive.com, Equine.com, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, Surfer, and Wavewatch.com.

* Consumer Guides is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 50,000 locations. The Group owns and operates leading websites including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com and RentClicks.