PRIMEDIA's MOTOR TREND Extends Brand with New Line of Car Accessories.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- PRIMEDIA Inc. (NYSE NYSE See: New York Stock Exchange : PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ): --MOTOR TREND Teams with HEADLINE Products for Car Care Accessories Line --Northeastern Plastics, Inc. Creates MOTOR TREND Branded Automotive Electrical Products PRIMEDIA Enterprises, the worldwide brand licensing division for PRIMEDIA Inc. (NYSE: PRM), the leading targeted media company, today announced two new licensing deals that will expand the MOTOR TREND brand in the automotive accessories market. HEADLINE Products will produce a line of MOTOR TREND branded car care accessories and Northeastern Plastics, Inc. will create a line of MOTOR TREND branded automotive electrical products, such as booster Booster - A data-parallel language. "The Booster Language", E. Paalvast, TR PL 89-ITI-B-18, Inst voor Toegepaste Informatica TNO, Delft, 1989. cables, portable lighting, replacement battery accessories, and cord sets. "MOTOR TREND is quickly becoming a leading name in the automotive accessories market," said Jacqueline Blum, president, PRIMEDIA Enterprises. "PRIMEDIA's ability to turn its brands into successful product offerings is attractive to companies and advertisers who want to reach their own audiences in new ways. These deals accomplish that and they are being recognized as revenue enhancers in the process." MOTOR TREND teamed with HEADLINE Products, a leading manufacturer for a variety of product categories which include household cleaning products, kitchen, automotive, electrical, electronics, personal care, toys, novelties and much more, to create a specialized line of car care accessories. The line of MOTOR TREND products will include spotlights, compressors, power inverters, jumpstart systems and other car care accessories and will be available at major retailers in the fourth quarter. "HEADLINE Products develops new and innovative products to make peoples lives easier and more efficient," said Mark Weinberger, vice president of sales and marketing, HEADLINE Products. "We enjoy a great reputation of spotting trends and acting to develop products quickly. Working with a recognized consumer automotive brand such as MOTOR TREND presents a tremendous opportunity to introduce new, innovative and high-quality products to market." PRIMEDIA Enterprises is also working with Northeastern Plastics, Inc. a subsidiary of American International Industries Inc.(OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :BB: AMIN), and a leading retail and wholesale supplier of automotive after-market and consumer durable electrical products, to develop a line of MOTOR TREND branded automotive electrical products. "We are thrilled with this new partnership," said Marc Fields, president and COO of Northeastern Plastics Inc. "We have a long history of supplying quality products to the automotive after-market and traditional DIY DIY abbr. do-it-yourself DIY or d.i.y. Brit, Austral & NZ do-it-yourself DIY abbr DIY do it yourself a DIY shop/job. marketplace and we see an ideal fit for our many offerings with the MOTOR TREND branded product lines." The MOTOR TREND branded electrical products will include booster cables, cord sets, portable lighting, retractable re·tract v. re·tract·ed, re·tract·ing, re·tracts v.tr. 1. To take back; disavow: refused to retract the statement. 2. reel/cord reel products, multiple outlet, surge devices, replacement battery accessories, and replacement battery cables. These products will be available at automotive specialty retailers and major retailers in the fourth quarter. "We are very excited about these new product lines," said Lou Mohn, president, PRIMEDIA Consumer Automotive Group. "MOTOR TREND's depth and reach is unmatched by any other U.S. automotive title. This has allowed us to successfully extend our brand, reminding our readers that we are the trusted automotive authority beyond the pages of our magazine - whether they're driving their cars or jumpstarting them with MOTOR TREND branded cables." About MOTOR TREND MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as the world's #1 automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised of motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year. ; MOTOR TREND en EspaNol; and the renowned MOTOR TREND Car, Sport/Utility and Truck 'of the Year' Awards program. About PRIMEDIA Enterprises PRIMEDIA Enterprises is the worldwide brand licensing division for PRIMEDIA's 250 publications, having established brand extension programs for titles such as MOTOR TREND, Hot Rod hot rod Automobile rebuilt or modified for high speed, fast acceleration, or sporty appearance. A wide range of automobiles may be called hot rods, including some of those used in drag racing as well as those used in recreational cruising. , Lowrider low·rid·er or low-rid·er or low rider n. Chiefly Southwestern U.S. 1. A customized car whose springs have been shortened so that the chassis rides close to the ground, often equipped with hydraulic lifts that can be , Super Street, Import Tuner An electronic part of a radio or TV that locks on to a selected carrier frequency (station, channel) and filters out the audio and video signals for amplification and display. , In-Fisherman, and Creating Keepsakes Keepsakes - A Collection is an anthology by All About Eve released on 13 March 2006. It is available either as a double CD or as a limited edition double CD and DVD set (the DVD containing the band's videos and television performances). . PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions. Internationally, PRIMEDIA's content and brands are licensed in more than a dozen countries around the world. |
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