PRIMEDIA's Crafts Division Forms Coterie to Expand Opportunities in Scrapbooking Industry.

NEW YORK -- PRIMEDIA Inc., the country's leading targeted media company, today announced the formation of Coterie (kote-e-ree), a new venture focused on the burgeoning scrapbooking industry. Lisa Bearnson, Founding Editor of leading scrapbooking magazine Creating Keepsakes, and Becky Higgins, Contributing Editor, will be the creative force behind the new venture.

"PRIMEDIA has enjoyed a long and positive history with Lisa and Becky and for that reason, we eagerly sought out the chance to expand our relationship," said Dave O'Neil, vice president of PRIMEDIA's Crafts Division. "Their names carry tremendous cache in the industry and among the roughly 32 million who today claim scrapbooking as a passion. This market is expected to accelerate considerably in coming years, with the proliferation of digital photography being a major impetus for growth. Becky and Lisa's expertise, celebrity, and ties to the Creating Keepsakes brand will enable scrapbooking and paper crafting to evolve on pace with the demand for a wider range of ideas and products."

Coterie will develop a line of products and create new licensing opportunities that broaden exposure to scrapbooking and crafting in the marketplace. The brand will deliver a fresh approach to memory preservation with simple project kits and products targeted to those new to scrapbooking and paper crafting, as well as those with limited time for their craft.

According to the Hobby Industry Association, scrapbooking currently ranks in the top 3 among the nation's fastest growing hobbies. In 2003, industry retail sales were $2.5 billion, increasing at a 12.1% CAGR from 2000 to 2003.

"In households across the U.S., scrapbooking is soaring in popularity and the practice is still relatively young in comparison to other crafts out there," said co-founder Lisa Bearnson. "We see a great need in the market for accessible products that attract new people to this explosive hobby, and both Becky and I are excited about the new creative outlet this opportunity affords."

Those interested in discussing partnership opportunities should visit: www.coteriescrapbooking.com

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues of $1.3 billion, our properties comprise more than 200 brands that connect buyers and sellers in more markets than any other media company through our print publications, Web sites, events, newsletters and video programs in four market segments:

--Enthusiast Media includes more than 120 consumer magazines, their Web sites and About.com, and is the #1 special interest magazine publisher in the U.S. with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer.

--Consumer Guides is the #1 publisher of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide and is the #1 distributor of free consumer publications through its proprietary distribution network in more than 16,000 locations.

--Business Information is a leading information provider in more than 20 business market sectors with more than 60 magazines, 108 Web sites, 23 events, and 53 directories and data products.

--Education includes Channel One, a proprietary network to secondary schools; Films Media Group, a leading source of educational videos; and Interactive Medical Network, a continuing medical education business.