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PRIMEDIA's Americanbaby.com Names Dottie Enrico as Director of Content Development.


Business Editors

NEW YORK--(BUSINESS WIRE)--Nov. 13, 2000

Primedia's (NYSE NYSE

See: New York Stock Exchange
: PRM PRM Partner Relationship Management
PRM Parameter
PRM Bureau of Population, Refugees and Migration (US State Department)
PRM Partidul Romania Mare (Romania Mare Party)
PRM Professional Risk Manager
) Americanbaby.com, the complete guide to new parenthood on the Web, today announced that Dottie Enrico, 41, has joined the company as Director of Content Development. In her new role, Ms. Enrico will work to build and develop the online resources that Americanbaby.com provides for new and expectant EXPECTANT. Having relation to, or depending upon something; this word is frequently used in connexion with fee, as fee expectant.  parents. She begins on Oct. 31, 2000 and reports to Lauren Wiener, General Manager of Americanbaby.com

Ms. Enrico comes to Americanbaby.com from Parent Soup, iVillage's flagship Web site devoted to parenting issues, where she was managing editor. While at Parent Soup she oversaw o·ver·saw  
v.
Past tense of oversee.
 the creation of Adoption Central, the first comprehensive national adoption channel to be produced by a general interest women's Web site.

"Dottie Enrico is an experienced executive and a seasoned journalist," said Ms. Wiener. "Her entrepreneurial energy and deep knowledge of the online parenting space will help us continue to build Americanbaby.com into the leading Web site for expectant and new parents."

"I am thrilled to join Americanbaby.com," Ms. Enrico said. "I look forward to building upon the exceptional resources and information that the site offers to its users."

Prior to joining Parent Soup, Ms. Enrico had a 15-year career reporting on advertising and marketing for leading publications such as USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
, TV Guide, Newsday and Adweek.

PRIMEDIA's American Baby Group is the largest provider of information to new moms and dads reaching more than 95 percent of a market that spends an estimated $30 billion a year. PRIMEDIA's American Baby Group multimedia offerings include: six magazines, American Baby, Healthy Kids, First Year of Life, Childbirth, Primeros 12 Meses, and Healthy Kids en Espanol, two television shows, four sampling businesses, two web sites (americanbaby.com and healthykids.com), and American Baby's Baby Faire, a 12-city consumer exposition.

PRIMEDIA Inc., with 1999 sales of $1.7 billion, is a targeted media company with print, video, and Internet businesses focused on consumer and business-to-business audiences. Some key businesses include Seventeen, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Chicago, Fly Fisherman one who fishes using natural or artificial flies as bait, especially one who fishes exclusively in that manner.
- Walton.

See also: Fly
, Channel One Network and 16 other specialty satellite television and TV distribution services, Horticulture horticulture [Lat. hortus=garden], science and art of gardening and of cultivating fruits, vegetables, flowers, and ornamental plants. Horticulture generally refers to small-scale gardening, and agriculture to the growing of field crops, usually on a large , Modern Bride, American Baby, IntelliChoice, Telephony, American Demographics and Films for the Humanities & Sciences. The Company owns and operates more than 215 Web sites and other Internet properties. PRIMEDIA's stock symbol NYSE: PRM.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 13, 2000
Words:388
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