PRIMEDIA's American Baby Magazine Announces Winners of the Annual American Baby Best of the Year Awards; Parents Nominate and Vote for the Top Ten 'Must-Have' Baby Products.

Lifestyle Editors

NEW YORK--(BUSINESS WIRE)--Oct. 15, 2001

PRIMEDIA's American Baby magazine, the nation's premiere resource for infant and parenting information, today announced the winners of the fourth annual American Baby Best of the Year Awards (AMBY), given to the top ten products that make parents lives easier.

More than 13,000 parents voted on the awards.

"The AMBY Awards allow parents to nominate and vote on essential products that make daily activities of parenthood easier and more enjoyable," said Judith Nolte, editor-in-chief of PRIMEDIA's American Baby magazine. "American Baby magazine conducts the annual AMBY awards to provide parents with essential information from a resource they trust."

More information on the winners can be found in the October issue of PRIMEDIA's American Baby magazine or at PRIMEDIA's americanbaby.com. Here are the winners:

1. PLAYTEX DIAPER GENIE -- The diaper pail wraps soiled, smelly

diapers in a lightly scented, bacteria-resistant bag. The pail

lessens odors and allows for fewer trips to the trash bin.

2. GRACO OPEN-TOP SWING -- The smooth swing provides easy access

for parents to strap babies in and take them out. The swing

has three different speeds and a variety of seating positions.

3. EVENFLO ULTRASAUCER -- The stationary walker allows babies to

rock, spin, bounce and play in place.

4. CAMP KAZOO BOPPY -- The Camp Kazoo Boppy can be used as a

support for parents while feeding the baby or to prop up the

baby for nursing or bottle-feeding. It also can be used as a

seat cushion for mothers who are recovering from childbirth.

5. PAMPERS BABY-DRY DIAPERS -- This diaper helps defend against

leaks and diaper rash.

6. HUGGIES SUPREME DIAPERS -- The soft lining of the diaper helps

keep babies' skin rash-free.

7. FISHER-PRICE DELUXE SOOTHING BOUNCER SEAT -- The gentle

bouncing seat is a great place for an infant to nap, have a

bottle or play. The seat allows parents to be hands-free and

has a detachable toy bar to keep babies busy. The canopy

shields babies from the sun.

8. JOHNSON & JOHNSON SOOTHING LAVENDER BEDTIME BATH -- Bath

lotion helps soothe and calm baby with lavender scent.

9. GERBER NUK PACIFIER - The pacifier helps calm babies down and

satisfies babies natural urge to suck.

10. DESITIN DIAPER RASH OINTMENT -- The ointment spreads smoothly

on babies' skin and easily wipes off hands. Aloe and vitamin E

soothe babies' skin and clear up diaper rash.

Here are the five AMBY Award runner-up products:

-- PAMPERS PREMIUM CUSTOM FIT DIAPERS -- The diapers have stretchy sides to
help babies feel less restricted and prevent leaks.

-- HUGGIES ULTRATRIM DIAPERS -- The absorbent diaper leaves room for
"breathing" to prevent rashes.

-- FISHER-PRICE PEACEFUL PLANET AQUARIUM -- Aquarium soothes baby to sleep with
underwater sights and sounds, rippling wave reflections and tranquil music.

-- BABY BJORN CARRIER -- The Baby Bjorn Carrier provides parents with a way to
safely hold babies close to their bodies and maintain use of both their hands.
This product is great for nursing moms and also helps to develop babies'
balance.

-- PLATEX VENTAIRE BOTTLE -- Contoured bottle prevents excess air in babies'
tummy and is commonly used for colic babies.

About PRIMEDIA's americanbaby.com

PRIMEDIA's americanbaby.com is the most trusted online resource for pregnancy and parenting advice. Building upon three generations of American Baby magazine's expertise, americanbaby.com provides parents with a wide range of detailed information addressing every aspect of pregnancy and parenting. Reassuring, relevant, timely, and topical, americanbaby.com inspires trust and comfort in users as they experience, learn about and share each special moment of pregnancy, birth, and parenthood.

About PRIMEDIA's American Baby Group

The American Baby Group, owned by Primedia, Inc., is a multimedia company which produces American Baby's Baby Faire, and publishes seven magazines-American Baby, Healthy Kids, First Year of Life, Childbirth, Primeros 12 Meses, Healthy Kids en Espanol and Espera. The company also produces two television shows, and owns and operates six consumer sampling programs, custom publishing, the ABG Family Research Center, and two web sites-americanbaby.com and healthykids.com.

About PRIMEDIA

PRIMEDIA is the new tradition in media. With 2000 sales of 1.7 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solution in both the consumer and business-to-business sectors. The Company is the No. 1 special interest magazine publisher in the US., with more than 230 titles such as Seventeen, New York, Fly Fisherman, American Baby, Telephony, American Demographics; the No. 1 producer and distributor of specialty video with 18 satellite and digital video product lines, including, Channel One Network; and the No. 1 news and information group on the Internet, with over 1,000 special interest web sites led by About.com. More information about the company can be found at www.primedia.com.