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PRICE CHOPPER MAKES INTERLINK ITS EXCLUSIVE NATIONAL ON-LINE DEBIT SERVICE

 SAN FRANCISCO, Dec. 14 /PRNewswire/ -- Price Chopper, a Schenectady, N.Y.-based supermarket chain, has committed to accept Interlink as their exclusive national on-line debit program, further evidence that more and more of the nation's merchants are realizing the advantages of accepting Interlink cards. Customers will be able to use their Interlink cards to make purchases at all of Price Chopper's 80 locations throughout New York, Massachusetts, Pennsylvania and Vermont. Price Chopper expects their Interlink program to be operational by the end of first quarter 1994.
 Payment by a bank/ATM card with an Interlink logo is handled by swiping the card through a payment terminal and entering a personal identification number (PIN) into a pin pad located at the checkout counter. After the transaction is approved by the customer's financial institution, the amount of the sale is deducted from his or her checking account.
 "Price Chopper's commitment to make Interlink its exclusive national on-line debit program is a strong endorsement of the program and confirms the value that merchants across the country are increasingly placing on Interlink acceptance," said Wesley C. Tallman, president of Interlink Network. "In fact, Interlink's merchant base now covers 46 states, with 40 percent of the 26,500 merchants located outside the network's original three-state market area."
 According to Larry Friedman, director of financial services of Price Chopper, integrating an Interlink program into their payment system was driven by both competitive reasons and a commitment to customer service.
 "In terms of Interlink acceptance in supermarkets, there is a momentum of increased activity spreading across the country, and we wanted to be one of the first stores in each of our markets to offer this service to our customers," said Friedman. "We currently accept credit cards in our stores and understand the importance of accepting a variety of payment options. As Interlink cards increasingly become a substitute for cash and checks among consumers, it's an important, if not necessary, service for us to provide."
 Price Chopper Supermarkets is a Schenectady-based company with 80 supermarkets, eight service station and seven Mini Chopper convenience stores in New York, Vermont, Pennsylvania and Massachusetts. The chain employs more than 12,500 associates who own more than 40 percent of the company's privately held stock.
 Interlink, a subsidiary of Visa, is the largest direct debit, point-of-sale network in the world and processes more than 40 percent of all direct debit POS transaction conducted in the United States. Interlink has 23 million operational cards, which can be used at 26,500 POS locations in the United States which display the Interlink logo.
 -0- 12/14/93
 /CONTACT: Roseann Clavelli of Interlink Network, 415-432-3439; or Larry Friedman of Price Chopper, 518-356-9326/


CO: Price Shopper; Visa; Interlink ST: California, New York IN: REA SU: CON

TM-RB -- SF003 -- 3499 12/14/93 09:02 EST
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Publication:PR Newswire
Date:Dec 14, 1993
Words:470
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