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PREMIERBLUE TO BE NEW, VERSATILE DOCTOR NETWORK

 CAMP HILL, Pa., June 23 /PRNewswire/ -- Cost savings and quality medicine are among the major components of "PremierBlue," a new network of health care professionals being formed by Pennsylvania Blue Shield.
 The network of potentially tens of thousands of credentialled health care providers is being developed in anticipation of potential changes in the state and national health care systems. Also, it will meet marketplace demands for selectively contracted networks of doctors.
 PremierBlue, to involve selected physicians and specialists who qualify, reflects the versatility required in current reform and marketplace demands.
 Also, it's payment structure will be simplified, answering a need vocalized by many Blue Cross and Blue Shield customers for a broad-based network combined with a cost-saving reimbursement system.
 PremierBlue's reimbursements will operate at levels below Blue Shield's traditional UCR payment schedule. Plans for PremierBlue also include customized programs for several large Blue Cross and Blue Shield accounts.
 "Our partnership with Pennsylvania doctors is the foundation of PremierBlue," said Joseph A. Ricci, M.D., Senior Vice President, Professional Affairs of Pennsylvania Blue Shield. "For decades, we've cultivated a tradition of quality, affordable health care through our participating doctor, PPO and HMO networks. PremierBlue continues this spirit of cooperation and cost efficiency."
 Most recently, Blue Shield's relationship with doctors has allowed thousands of low-income families and children access to quality health care through other existing programs with preventive benefits, including Special Care and the Caring Program for Children.
 The current Blue Shield Participating Doctor network will remain intact and continue to serve those customers desiring the broadest possible access to physician services. However, PremierBlue is expected to be the network of choice for many large customers.
 More information of PremierBlue is available by writing to Corporate and Public Affairs, Pennsylvania Blue Shield, Camp Hill, PA 17089.
 Pennsylvania Blue Shield, the nation's largest Blue Shield Plan, paid out more than $6.7 billion in 1992 on behalf of subscribers and Medicare Part B beneficiaries who received health care services.
 /delval/
 -0- 6/23/93
 /CONTACT: Brian Herrmann of Pennsylvania Blue Shield, 717-763-3319/


CO: Pennsylvania Blue Shield ST: Pennsylvania IN: INS SU: PDT

MK -- PH012 -- 4956 06/23/93 11:00 EDT
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Publication:PR Newswire
Date:Jun 23, 1993
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