PREMIER LASER LAUNCHES NEW PRODUCTS AND PRICING STRATEGY.Premier Laser Systems (Nasdaq NM:PLSIA) has reported enthusiastic dentist response at the 1998 American Dental Association American Dental Association (ADA), n.pr a nonprofit professional association whose membership is dental professionals in the United States. Its purpose is to assist its members in providing the highest professional and ethical care to the citizens of the (ADA Ada, city, United States Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area. ) conference to its recent FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. clearance for "all ages" hard-tissue laser dentistry laser dentistry Dentistry Any use of lasers in dentistry–eg, zapping caries, cosmetic dentistry. See Cosmetic dentistry. , deep cleaning procedures and endodontic Endodontic Pertaining to the inside structures of the tooth, including the dental pulp and tooth root, and the periapical tissue surrounding the root. Mentioned in: Root Canal Treatment endodontic procedures. According to the announcement, dentists were also very responsive to a new leasing program that was designed in response to market demand for a low per-procedure cost and to alleviate return-on- investment concerns for dentists. The company reported excellent booth traffic and near-capacity attendance at 40 presentations by seven dentists on hard-tissue dentistry, soft- tissue dentistry, dental hygiene applications, such as deep cleaning/debridement, endodontics endodontics: see dentistry. and teeth whitening. Orders taken on the floor of the exhibit hall crossed all three dental-laser product lines: Centauri (hard tissue), Aurora (soft tissue and hygiene) and Arago (teeth whitening and composite curing). Delivery of these systems and dentist training will occur subsequent to the show. The next showing of the full-line dental laser products will be at the Greater New York Dental Show, Nov. 29-Dec. 2 at the Jacob Javits Convention Center in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The new Premier Laser dental laser leasing program is designed to offer break-even usage levels as low as one procedure every month for the Aurora(TM) diode laser and just six total teeth whitening procedures for the Arago(TM) argon argon (är`gŏn) [Gr.,=inert], gaseous chemical element; symbol Ar; at. no. 18; at. wt. 39.948; m.p. −189.2°C;; b.p. −185.7°C;; density 1.784 grams per liter at STP; valence 0. system. Practitioners using Premier's top-of-the-line Centauri(TM) Erbium:YAG laser system should also benefit from a new leasing program with per-procedure costs of $13 or less cited. Estimated per-procedure costs for this special five-year Centauri leasing program are based on 100 hard-tissue procedures per month. The program includes the monthly lease cost of the laser with a three-year warranty, obsolescence ob·so·les·cent adj. 1. Being in the process of passing out of use or usefulness; becoming obsolete. 2. Biology Gradually disappearing; imperfectly or only slightly developed. protection and the estimated number of fibers and tips required over the term of the lease. Results of the company's research on fiber usage, per-procedure cost studies and details of the leasing program can be found on the Premier Web page at www.premierlaser.com. According to Premier Chairman, President and Chief Executive Officer Colette Cozean, Ph.D., "Floor sales and the numbers attending our demonstrations at the booth exceeded our expectations and were higher than anything we have experienced at past tradeshow events. Each day, dentists were waiting in line to watch demonstrations of our three primary laser products." She added that recent television, radio and other media coverage of the clearance to market for the use of hard-tissue lasers on children had a favorable effect on attendance, as did the company's announcement that the FDA had granted the company clearance to market its Pegasus(TM) Nd:YAG laser for endodontic procedures such as pulpotomies and as an adjunct to root canals. The FDA is also currently considering an application for clearance to market the Aurora diode laser for similar endodontic applications. Premier Laser Systems develops, manufactures and markets several lines of proprietary medical and dental lasers, fiber optic delivery systems and associated products for a variety of dental, ophthalmic and surgical applications. For more information, call 714/957-8440. |
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