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PREGNANT PARENTS INDULGE IN CREAMY CRAVINGS (IS IT "FETAL ATTRACTION" OR JUST "PICKLES 'N CREAM")

 PREGNANT PARENTS INDULGE IN CREAMY CRAVINGS
 (IS IT "FETAL ATTRACTION" OR JUST "PICKLES 'N CREAM")
 WHO: 500 Pregnant women with ice cream cravings
 WHAT: An ice cream tasting for Mothers-to-be who all claim to
 have cravings for ice cream and other foods during their
 pregnancy. The daddys-to-be also are invited to taste
 along.
 During the tasting, the prospective parents will "labor"
 over gallons of ice cream flavors (including Pickles 'N
 Cream for those whose craving extends that far) and will
 complete a questionnaire to help answer the questions:
 -- Is there a particular flavor pregnant women (and
 fathers-to-be) crave more than any other?
 -- Is the pickles and ice cream concept an old wives
 tale or do pregnant women really have cravings for
 such unusual combinations?
 -- Is it true that the craving for ice cream can be so
 intense that the non-pregnant partner ends up
 trekking to the store at all hours of the day and
 night to satisfy it?
 -- Do fathers-to-be experience sympathy cravings?
 -- Should ice cream companies consider marketing a
 flavor especially created for pregnant people?
 Flavor names suggested in another city where a
 previous "Pickles 'N Cream" tasting was held
 include: Fetal Attraction, Maternal Madness and
 Sweet Beginnings.
 WHEN: 2-4 p.m., Saturday, June 20, 1992
 WHERE: Dreyer's Grand Ice Cream
 5929 College Avenue
 Oakland, CA 94618
 WHY: To learn more about pregnancy cravings (on which
 there has been very little research), to settle the
 pickles and ice cream question, and to let ice
 cream-craving pregnant people satisfy their needs
 (for at least a month) all in one day.
 Each pregnant participant will receive a gift
 certificate for a free quart of ice cream, a baby
 teeshirt and baby bib. A random drawing is
 scheduled with the daddy-to-be in mind, which
 include the following prizes: 1)video camcorder,
 2)limousine ride home from the hospital for Mom,
 Baby and Dad, and 3)a "Party In A Box" for baby's
 first birthday.
 CONTACT: Jenifer Howard of Dreyers Grand Ice Cream, 800-888-3442, 510-601-4382 (office), or 510-672-8714 (home).
 -0- 6/19/92
 NOTE TO EDITORS: If you are planning any Father's Day stories, this might be a fun/unusual pre-Father's Day segment. CO: Dreyers Grand Ice Cream ST: California IN: FOD SU:


MC -- SF003 -- 2036 06/19/92 16:00 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 19, 1992
Words:379
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