PR Programs Receive Prestigious Honor.PHOENIX -- Thirty programs exemplifying ex·em·pli·fy tr.v. ex·em·pli·fied, ex·em·pli·fy·ing, ex·em·pli·fies 1. a. To illustrate by example: exemplify an argument. b. excellence in public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most practice have received the Valley's highest professional honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. , taking home the prestigious Copper Anvil anvil Iron block on which metal is placed for shaping, originally by hand with a hammer. The blacksmith's anvil is usually of wrought iron (sometimes of cast iron), with a smooth working surface of hardened steel. Awards bestowed by the Phoenix Chapter of the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ). The Copper Anvil Awards are an annual competition sponsored by the Phoenix Chapter of PRSA. The Copper Anvil Awards reflect the highest standards of performance in public relations in both for-profit and not-for-profit Not-for-profit An organization established for charitable, humanitarian, or educational purposes that is exempt from some taxes and in which no one in profits or losses. settings. "In this competition, entries are judged not only against each other, but against a standard of excellence that ensures that each winning entry is a complete program incorporating sound research, planning, execution and evaluation," said Phoenix Chapter PRSA President Ellen Bilbrey, APR APR See: Annual Percentage Rate . "An entry must score highly in each of the four areas to earn a Copper Anvil award," she said. Awards Chair Kelly Taft, APR, noted that entries are sent out of state for judging to ensure fairness. This year's entries were judged by the Spokane Public Relations Council in Washington. "Scoring is based on a 100-point system. An entry must score above 85 to earn an Award of Excellence, and above 75 to earn an Award of Merit," said Taft. "To earn either of these two awards is a significant career achievement," she said. Sixteen Awards of Excellence and 14 Awards of Merit were awarded in 19 categories. Among the top trophy earners were Cramer Krasselt Public Relations (CKPR), which took home three Excellence Awards and eight Merit Awards, and Carl T. Hayden VA Medical Center, which earned three Excellence Awards and two Merit Awards. Canyon Communications earned three Awards of Excellence. Other organizations receiving Awards of Excellence were Arizona Public Service Arizona Public Service Company is the largest electric utility in Arizona and the principal subsidiary of publicly-traded S&P 500 member Pinnacle West Capital Corporation (NYSE: PNW), which in turn had been formerly named AZP Group Co., Blue Cross Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. of Arizona Arizona (âr'əzō`nə), state in the southwestern United States. It is bordered by Utah (N), New Mexico (E), Mexico (S), and, across the Colorado R., Nevada and California (W). , Flatt & Associates Ltd., R&R Partners, Maricopa Association of Governments The Maricopa Association of Governments (abbreviated MAG) is an association of governments that represents the bulk of the metropolitan area of Phoenix, Arizona. It was formed as a result of the guidelines of the 1973 Federal Transportation Act. , Maricopa County Tobacco Use Prevention Program, and Riester-Robb Public Relations. Other organizations receiving Awards of Merit were Gordon C. James Public Relations, Heard Museum The Heard Museum -- the Heard Museum of Native Cultures and Art -- is a museum located in Arizona, USA. The main Heard Museum is located on Central Avenue in Phoenix and there are now two branches of the Museum: the Heard Museum North in Scottsdale in the North Valley and , and Flatt & Associates Ltd. A complete list of honored hon·or n. 1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate. 2. a. Good name; reputation. b. programs follows. The Public Relations Society of America is the world's largest professional organization for public relations practitioners, with nearly 20,000 members organized into 116 chapters. The Phoenix Chapter has 270 members and is dedicated to serving as a professional resource for its members, including career assistance and opportunities for professional development, networking, training and resource sharing. 2005 PRSA Copper Anvil Award Winners
Community Relations - For Profit
Excellence: Riester-Robb Public Relations for Casino Arizona
Launches Arizona Amber Alert
Merit: CKPR for Westcor's Extra Credit School Challenge
Special Events/Promotions - For Profit
Excellence: CKPR for Gonzo's Field of Flavors Sweepstakes
Merit: CKPR for Yuma Palms Regional Shopping Center Opening
Special Events/Promotions - Not-For-Profit
Excellence: Carl T. Hayden VA Medical Center for Remembering Their
Sacrifice VA Veterans Day Parade
Merit: Heard Museum for 75th Anniversary & Second Sundays
Media Relations - For Profit
Excellence: Canyon Communications for Every Step of the Way PR
Campaign
Merit: CKPR for Westcor Makes the Holiday Season Merry for
Media
Media Relations - Not-For-Profit
Excellence: R&R Partners for Valley of the Sun YMCA Creates Buzz
Merit: Gordon C. James Public Relations for Playhouse Parade
Public Service - For Profit
Excellence: CKPR for Gonzo's Game Against Hunger
Merit: Flatt & Associates Ltd. for Southwest Ambulance
Bariatric Ambulance
Public Service - Not-For-Profit
Excellence: Maricopa Association of Governments for Regional
Transportation Plan Public Involvement
Public Affairs - Not-For-Profit
Excellence: Carl T. Hayden VA Medical Center for Improving the
Reputation of a VA Medical Center
Merit: Flatt & Associates Ltd. for Provider Advocacy
Collaborative
Marketing Communications - For Profit
Excellence: Blue Cross Blue Shield of Arizona for Walking Works
Merit (Tie): CKPR for Verrado: The Community of the Decade
Merit (Tie): CKPR for Phoenix 20/20: Championing Smart Growth in
Metro Phoenix
Crisis Communications - For Profit
Excellence: APS for Westwing
Press Kits/Media Materials - For Profit
Merit: CKPR for Westcor Breaks the Mold with SanTan Village
News/Feature Articles - For Profit
Excellence: Canyon Communications for "Over the Airwaves"
Editorials/Op-Ed Pieces - For Profit
Excellence: CKPR for The Evolution of the Automotive Service
Technician
Merit: CKPR for University of Phoenix Bridges Higher Education
Gap
Brochures Three Colors or more (fewer than 16 pages) - Not-for-Profit
Merit: Carl T. Hayden VA Medical Center for Bridging the VA
Community
Direct Mail - For Profit
Excellence: Flatt & Associates Ltd. for Messinger Mortuaries Direct
Mail Campaign
Television Shows
Excellence: Maricopa County Tobacco Use Prevention Program for
MACTUPP Web Site
Merit: Carl T. Hayden VA Medical Center for Bridging the VA
Community
Innovative Use of Technology - Internet Web Site - Not-for-Profit
Merit: CKPR for University of Phoenix Public Relations Tools
Site
Innovative Use of Technology - Internet Web Site - Not-for-Profit
Excellence: Canyon Communications for Every Step of the Way Media
E-vite
|
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion