PR Guru Larry Weber and Sun Microsystems President & COO Jonathan Schwartz to Keynote at Syndicate Conference in San Francisco.FRAMINGHAM, Mass. -- Event shows how syndication and social media tools such as RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. , blogs and podcasts are transforming the way businesses do business IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today announced the keynotes and featured speakers for Syndicate(TM), scheduled to take place December 12-14, 2005 at the Hilton San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . PR guru Larry Weber, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of W2 Group, and Jonathan Schwartz Jonathan Schwartz or Jon Schwartz is the name of several persons:
Following an exciting and successful inaugural event in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. in May 2005, the West coast version of Syndicate, the premier event for content syndication trends, will discuss the tools and strategies used to allow online media and content to be searched, found, followed and subscribed to all within minutes of when it is published or broadcasted. It will discuss how this will transform business and revenue models for media, publishing, marketing, product/brand management, advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and associated industries. Larry Weber, well known for applying innovation and technology to advance the marketing craft, started technology PR agency Weber Group as well as Weber Shandwick. In his keynote address titled, "The Rise of Unpaid Media," Weber will discuss the shift to using unpaid media - by creating compelling content on blogs and micro sites people want to get via RSS. He will explain why the dominance of advertising and direct marketing is officially over and why unpaid media will be more important than advertising in the future budgets of companies. "We need to let the consumer consume on their terms," said Weber. "Build an online community of cancer survivors who spend hours together because it comforts them. No ads, just awareness that a brand makes it possible. Is this content syndication? Absolutely. Is there opportunity for highly targeted, extremely viral influence? You bet." "A Conversation with Jonathan Schwartz," will be sponsored by Yahoo!, and it will be an informal interview and discussion with the President and COO of Sun Microsystems. Doc Searls, Co-Author of The Cluetrain Manifesto; Senior Editor, Linux Journal; and Syndicate Conference Chairperson, will conduct the on-stage interview. Other featured speakers at the event include: --Jessica Perry, Senior VP, Business Development & Marketing, Dow Jones Consumer Electronic Publishing --Jeremy Allaire, Chairman and CEO, Brightcove --Scott Anderson, Director, Enterprise Brand Communications, HP --Dean Hachamovitch, General Manager, Internet Explorer, Microsoft Corp. --Doc Searls, Co-Author of The Cluetrain Manifesto and Senior Editor, Linux Journal. For more information about Syndicate or to register for the event, please visit www.syndicateconference.com. About Syndicate As the premier event for content syndication trends, Syndicate(TM) (www.syndicateconference.com) is a B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Really Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals. About IDG World Expo IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Wireless Sensing Solutions(R), Syndicate(TM), GridWorld(TM), Real Time CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Solutions(TM), OSBC OSBC Open Source Business Conference OSBC One Stop Business Center (R), Digital ID World(R), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company. About IDG International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. , CSO (Chief Security Officer) The person in charge of all staff members who are responsible for promulgating, enforcing and administering security policies for all systems within an enterprise or division. , Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), MacworldConference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com. |
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