PPYR / CBCA Announcement.

LAS VEGAS -- Fort Worth, TX-based CBCA Administrators, Inc., has announced the sale of its Policy Administration Unit for $6.6 million. The sale by CBCA of the Policy Administration unit follows the Letter of Intent to merge into Las Vegas-based Prime Player, Inc., (Pink Sheets:PPYR).

The sale of Policy Administration will allow CBCA to proceed with the implementation of their overall business strategy which calls for increased market focus, improved efficiencies and geographic concentration.

"To address the future needs of the health care market, we are transforming from a transaction administrator to a benefits-supply chain manager," explains Mr. Trudeau, a Principal in the CBCA ownership group. "The challenge faced by Third Party Administrator's (TPA), today is the ability to secure and utilize real time information to help their clients in managing the health care, and therefore expense, of their employees. The required product continuum and technology to achieve this goal go well beyond the scope or capacity of many traditional and independent TPA's. We are positioning CBCA at the forefront of these industry trends to deliver value to our clients and their employees."

About CBCA

CBCA is a full-service health care benefits management company with offices across the country. CBCA combines proven strategies, integrated service applications, and innovative products to create a single source for effective health plan management. CBCA was ranked as one of the 10 largest privately held independent benefit management administrators. For more information, please visit www.cbca.com.

Forward-Looking Statements 

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.