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POST-NEWSWEEK EXPANDS DIGITAL MUSIC EXPRESS(R) AGREEMENT; EARLY AFFILIATE STEPS UP DMX(R) LAUNCH ACTIVITY, SIGNS AFFILIATION PACT

 LOS ANGELES, Feb. 16 /PRNewswire/ -- As the result of success in marketing Digital Music Express(R) (DMX(R)) in its systems that have launched the service, Post-Newsweek Cable Inc. has signed an expanded affiliation agreement with DMX to launch the premium digital music service in a minimum of 75 percent of its systems during the next 20 months.
 With the increased launch commitment, Post-Newsweek, the nation's 29th largest cable operator, is expected to offer DMX to more than 375,000 cable subscribers nationwide. One of the initial multiple system operators to affiliate with DMX, Post-Newsweek's Page, Ariz. system was among the inaugural DMX launches in late 1991. Since then, it has consistently ranked as a leader in marketplace performance, with a DMX to basic penetration of 11.8 percent.
 Anchoring Post-Newsweek's increased DMX launch activity are key systems in Modesto and Santa Rosa, Calif., and Highland Park, Ill. Together, these systems represent a combined subscriber base of more than 150,000 customers.
 "Our experience with DMX in our Arizona systems, several of which have consistently maintained penetration rates of 10 percent or more, has proven that it can be an important new source of cash flow and customer satisfaction," said Harvey Boyd, vice president of Post- Newsweek. "We have been very successful thus far and therefore very pleased, with DMX in our classic, rural systems. As firm believers in its long-term business potential, this new agreement represents our commitment to begin rolling out DMX to the majority of our subscribers."
 Jerry Maglio, president, DMX residential division, commented, "Post-Newsweek is a terrific example of an operator that has demonstrated a strong, ongoing commitment to marketing DMX to consumers, and the results show in their success. It is particularly gratifying to see one of our first affiliates expand their relationship with us, especially one like Post-Newsweek that has shown as consistent a level of commitment to the product."
 Wholly owned by the Washington Post Co., Post-Newsweek operates 55 cable systems in Arizona, California, Illinois, Indiana, Iowa, Kansas, Mississippi, Missouri, Nebraska, New Mexico, Ohio, Oklahoma, Tennessee and Texas, serving more than 450,000 subscribers.
 The flagship product of Los Angeles-based International Cablecasting Technologies Inc. (NASDAQ: TUNE) (ICT(R)), DMX offers 30 channels of continuous, Sony/Philips CD-standard audio programming, 24 hours a day, without commercial or disc jockey interruption.
 Launched in late 1991, DMX is now available in more than 350 cable systems in 41 states nationwide. Publicly traded on NASDAQ (TUNE), the company is backed by some of the industry's leading players, including Tele-Communications Inc. (TCI), Scientific- Atlanta, Viacom, KBLCOM, Scripps Howard, Colony Communications, Crown Media Inc., and Shaw Cablesystems of Canada.
 -0- 2/16/93
 /CONTACT: Therese Wells, public relations manager of ICT, 310-444-1744/
 (TUNE)


CO: International Cablecasting Technologies Inc.; Post-Newsweek
 Cable Inc. ST: California IN: ENT SU:


JB-LS -- LA004 -- 6734 02/16/93 09:06 EST
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Date:Feb 16, 1993
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