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PORSCHE CARS NORTH AMERICA CHOOSES GOODBY, BERLIN & SILVERSTEIN AS ADVERTISING AGENCY

 RENO, Nev., March 17 /PRNewswire/ -- Porsche Cars North America today announced the selection of Goodby, Berlin & Silverstein to be its advertising agency of record effective immediately.
 "All of the agencies in our final review gave excellent presentations," said Richard S. Ford, vice president of Sales and Marketing for Porsche Cars North America. "We were particularly impressed with the ability of Goodby, Berlin & Silverstein to understand where Porsche needs to be in the U.S. market in five years and to formulate a strong brand strategy to get us there."
 Located in San Francisco, Goodby, Berlin & Silverstein is an acknowledged leader in the advertising field. The agency lists as some of its other clients American Isuzu Motors, Carl's Jr., Sega of America, Norwegian Cruise Lines, Specialized Bicycle Components and New Yorker Magazine.
 -0- 3/17/93
 /CONTACT: Bob Carlson, manager of Public Relations, of Porsche, 702-348-3707/


CO: Porsche Cars North America; Goodby, Berlin & Silverstein ST: California, Nevada IN: ADV AUT SU:

GT-SG -- SF009 -- 8934 03/17/93 13:46 EST
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Publication:PR Newswire
Date:Mar 17, 1993
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