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PONTIAC STARTS MODEL YEAR STRONG WITH 5.2 PERCENT SALES INCREASE IN OCTOBER

 PONTIAC, Mich., Nov. 3 /PRNewswire/ -- Starting the 1994 model year off with strong sales, Pontiac Division posted a 5.2 percent surge in October vehicle deliveries. The momentum that began last model year is reflected in continuing brisk monthly sales of Grand Prix, Firebird and Sunbird.
 Record sales of 4,526 Grand Prixs notched the midsize model a 39.4 percent increase for the 10-day period and helped to set a record sales pace of 10,285 for the month. "Customers are buying the Grand Prix because of its value advantage. They find they can get driver and passenger side airbags, a powerful V6 engine and available anti-lock brakes for less money than going with the competition," said Pontiac General Manager John Middlebrook.
 As Firebird production at Ste. Therese, Quebec, continues to escalate, sales of 1,675 units increased 217 percent for the 10-day period and 157 percent for the month compared to last year, putting 19,748 of the newly-styled nameplate on the road for the calendar year.
 Strong Sunbird sales of 3,440 for the 10-day period helped boost the monthly delivery total to 8,679 nearly a 53 percent increase over last year. Middlebrook attributes the increase to Sunbird's competitive advantage, including the introduction of Pontiac's SmartDrive financing on Sunbird and the new Under 30 Buyer Program which provides eligible buyers an additional $400 rebate.
 -0- 11/3/93
 /CONTACT: Mary Roznowski of Pontiac Division, 313-857-1572/
 (GM)


CO: Pontiac Division ST: Michigan IN: AUT SU: SLS

ML-MI -- DE023 -- 0220 11/03/93 14:13 EST
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Publication:PR Newswire
Date:Nov 3, 1993
Words:258
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