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PONTIAC DIVISION CONTINUED SALES MOMENTUM FOR 1993 MODEL YEAR

 PONTIAC, Mich., Oct. 5 /PRNewswire/ -- Pontiac Division continued its sales momentum in the 1993 model year with increased sales for the second straight year. Overall, Pontiac sold 548,630 units during the 1993 model year compared with 548,211 cars and vans in 1992.
 Three of Pontiac's product lines had sales performance improvements over 1992. The Grand Am contributed 211,544 units, a 6.5 percent increase over 1992 due to record-breaking months in April, May and June.
 The Sunbird recorded model year sales of 86,938, a 17.5 percent increase over 1992. Sales increased by more than 77 percent for the last 10 days of the 1993 model year. Sunbird 1994 sales are expected to continue climbing due to the new Under 30 Buyer Program. Under this incentive program, which began early last month, qualified Sunbird buyers receive an additional $400 discount.
 In addition, Grand Prix sales increased for the second straight year to 104,303 vehicles in 1993.
 Pontiac General Manager John G. Middlebrook predicts the sales momentum will continue. "We're looking at selling more than 600,000 vehicles in the 1994 model year. We're confident that with Pontiac's great products, increasing value position -- particularly against the imports -- and the SmartDrive financing and Pontiac Cares ownership programs that we can meet our sales goal," Middlebrook said.
 -0- 10/5/93
 /CONTACT: Mary Roznowski of Pontiac, 313-857-1572/
 (GM)


CO: Pontiac Division ST: Michigan IN: AUT SU: SLS

JG -- DE019 -- 8912 10/05/93 13:55 EDT
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Publication:PR Newswire
Date:Oct 5, 1993
Words:248
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