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POMALS technology puts listings at brokers' fingertips. (Technology Update).


Peace of Mind at Light Speed Inc., the leading provider of location-based software and services, announced the launch of the first-ever wireless application that gives commercial real estate professionals rapid access to property listings and related data on BlackBerry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble.
blackberry
(tm) handheld devices.

Newmark & Company Real Estate, Inc., one of the largest independent full-service real estate firms in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , will be the first company to utilize this application using a "Powered by POMALS" BlackBerry(tm) with content provided by Yale Robbins' MrOfficeSpace.com.

"The commercial real estate market is fragmented frag·ment  
n.
1. A small part broken off or detached.

2. An incomplete or isolated portion; a bit: overheard fragments of their conversation; extant fragments of an old manuscript.

3.
 and highly competitive, but with wireless access to this mission-critical data, professionals will be able to retrieve pertinent PERTINENT, evidence. Those facts which tend to prove the allegations of the party offering them, are called pertinent; those which have no such tendency are called impertinent, 8 Toull. n. 22. By pertinent is also meant that which belongs. Willes, 319.  listing data on demand," stated Jeffrey Beri, chairman and co-founder of POMALS. "By being able to access premiere content from MrOfficeSpace.com, this application offers efficiencies of scale to brokers so that they can make immediate recommendations to give them an unprecedented advantage in what is a highly competitive marketplace."

Real estate professionals will be able to access critical information through POMALS's location-based service Location-based services (LBS) (or LoCation Services, LCS) are services developed and distributed by wireless carriers and their partners which provide information specific to a location.  utilizing data from MrOfficeSpace.com. When the broker is with a client, he chooses the POMALS icon on the BlackBerry(tm) to access property details, including, rent/purchase price, average square footage, amenities, floor plans, management contacts, and other market statistics.

"Providing immediate access to critical listing and property information on wireless devices gives our real estate professionals access to information that has historically only been accessible through fixed-line Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 applications," said Newmark & Company principal William Cohen For other persons named William Cohen, see William Cohen (disambiguation).
William Sebastian Cohen (born 28 August 1940) is an author and American politician from the U.S. state of Maine.
. "The 'Powered by POMALS' application has the functionality that our brokers need to gain a competitive edge. Now we'll be able to provide our clients with better service by instantly providing a full suite of information."

"I firmly believe that POMALS' technology is the next step for the real estate industry and are pleased to be working with the company," said Yale Robbins, president of MrOfficeSpace.com. "As one of the leading sources of commercial real estate information in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, our suite of information gives brokers a competitive edge."

The second generation of the "Powered by POMALS(tm)" real estate application will have increased functionality, such as, but not limited to, photographs, location maps and virtual tours Virtual Tours
The phrases panoramic tour and virtual tour are often used to describe a variety of video and photographic based media. The word panorama indicates an unbroken view, so essentially, a panorama in that respect could be either a series of photographs or panning video
, delivered through multiple mobile media through GPS-based services that deliver essential data to users within the boundaries of their current location. Through location-aware services commercial real estate brokers will be able to move freely through their territory while accessing detailed information for properties within a two-block radius of their current location.
COPYRIGHT 2003 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Real Estate Weekly
Geographic Code:1USA
Date:May 7, 2003
Words:419
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