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POLL TAKES A LOOK AT BREAKFAST, AMERICAN-STYLE

 Traditional Favorites Still Top the Breakfast List
 CHICAGO, Dec. 1 /PRNewswire/ -- Have you ever wondered what the


"rich and famous" eat for breakfast? According to a recent national poll (see note below) conducted by Aunt Jemima Lite(R) syrup, Americans think David Letterman is the cereal type, Tim Allen is likely to eat eggs and the president and first lady probably enjoy a power breakfast of "fast food." And Gladys Knight, currently appearing in television commercials for Aunt Jemima brands, is likely to reach for -- what else? -- pancakes with syrup.
 The poll, which was conducted in conjunction with Aunt Jemima Lite syrup's "Breakfast on Maple Street," a series of free pancake breakfasts in eight cities across the country, found that American families have traditional tastes in breakfast foods.
 Pancakes are the favorite of 27 percent of families, followed by cereal (19%), eggs (18%) and waffles (8%). Not surprisingly, 24 percent of those surveyed say their favorite breakfast food as kids was pancakes, with cereal (23%) and eggs (13%) following closely behind. That's proof positive that while breakfast has changed over the years, there are some breakfast foods and flavors that will forever remain American favorites.
 One traditional breakfast favorite -- maple -- is as old as America itself. To help celebrate maple and the rich role it plays in the American family breakfast, each person who attended the "Breakfast on Maple Street" events received a maple tree sapling to plant at their home or in the community.
 Here's more from the national "Breakfast on Maple Street" poll about the first meal of the day:
 -- BREAKFAST AT THE WHITE HOUSE? If Americans could sit down
 to breakfast with anyone in America, 11 percent would choose
 their families, 9 percent would single out their spouses or
 "significant others" and 7 percent would elect to eat with
 President and Mrs. Clinton.
 -- MOM KNOWS BEST. When it comes to deciding what to eat for
 breakfast, 48 percent say the female in the household makes
 the decision, while 25 percent say it's the male. The
 remaining 27 percent report children, other relatives, friends
 or more than one person in the family make the decision.
 -- MORNING RITUALS. Forty percent of families have special
 breakfast traditions, including neighborhood pancake
 breakfasts on Sundays, large weekend breakfasts and holiday
 brunches.
 -- NOT JUST FOR BREAKFAST ANYMORE. Twenty percent surveyed eat
 eggs at meals other than breakfast. Other breakfast foods
 popular throughout the day are pancakes (17%) and cereal
 (16%).
 -- MAPLE TOPS IT. Fifty-eight percent of those surveyed agree
 that maple syrup is best on top of pancakes, 21 percent cite
 waffles and 11 percent love it most on French toast. Other
 uses: to top ice cream, drizzle over oatmeal, flavor winter
 squash and season chili.
 Even with the hustle and bustle of today's lifestyle, 62 percent of Americans believe it's important to serve their families a warm breakfast. The introduction of new Aunt Jemima Lite syrup, with more real maple than Log Cabin Regular, is just in time to warm families on cold winter mornings. And, according to a taste test of people attending the "Breakfast on Maple Street" events, nearly two-thirds prefer Aunt Jemima Lite syrup over Log Cabin Regular.
 Consumers can enjoy maple breakfast recipes popular in different regions of the country in a new booklet entitled "Breakfast on Maple Street." For a free booklet, write to: Aunt Jemima Lite Syrup, "Breakfast on Maple Street," P.O. Box 1103, Maple Plain, MN 55592.
 In all, the Aunt Jemima brand serves up the breakfast occasion with more than 40 convenience products from original pancake mix and syrup to frozen waffles, microwaveable pancakes and frozen French toast. Aunt Jemima brands are manufactured by The Quaker Oats Company (NYSE: OAT), a leading producer of breakfast products and the primary processor and provider of oats and oat products.
 NOTE: Poll of 675 consumers in eight cities throughout U.S.
 -0- 12/01/94
 /CONTACT: Jennifer Hanna of Edelman Worldwide, 312-280-7011/
 (OAT)


CO: Quaker Oats Company ST: Illinois IN: FOD SU:

DW -- NY019 -- 1092 12/01/94 09:07 EST
COPYRIGHT 1994 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 1, 1994
Words:675
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