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POLAROID TO LAUNCH MOST COMPACT, TECHNOLOGICALLY ADVANCED INSTANT CAMERA

 CAMBRIDGE, Mass., June 7 /PRNewswire/ -- Polariod Corporation, (NYSE: PRD) the world's leader in instant imaging, tomorrow will introduce in the U.S. its newest instant camera and film system called Captiva, previously code-named "Joshua." Captiva is Polaroid's latest innovation in consumer instant photography. The introduction will be made by I. MacAllister Booth, Polaroid chairman, president and chief executive officer at Industria Superstudio in New York City.
 The camera and film will be available in photo specialty stores, discount and department stores beginning in July, with full national distribution in September.
 Polaroid Corporation, with sales of over $2 billion, is the worldwide leader in instant imaging. The company supplies instant photographic cameras and films, conventional films, videotapes and electronic communication products to family, business, technical and industrial markets.
 -0- 6/7/93
 /CONTACT: Sue Foley 201-445-3239; Beezee Sullivan of Clarke & Company, 617-536-3003, for Polaroid/
 (PRD)


CO: Polaroid Corporation ST: Massachusetts IN: REA SU: PDT

DJ -- NE004 -- 5794 06/07/93 08:01 EDT
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Publication:PR Newswire
Date:Jun 7, 1993
Words:162
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