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POLAROID ENDORSES KODAK PHOTO CD SYSTEM

 POLAROID ENDORSES
 KODAK PHOTO CD SYSTEM
 ROCHESTER, N.Y., May 26 /PRNewswire/ -- Kodak (NYSE: EK) announced today that Polaroid will support the Kodak Photo CD system. In endorsing the Photo CD system standard pioneered by Kodak, Polaroid joins a growing list of companies that recognize the consumer benefits of the Kodak Photo CD standard for digitizing and displaying photographic images.
 PHOTO CD SYSTEM TO ACCEPT NEGATIVES, SLIDES AND PRINTS
 In September 1990, Kodak announced it would introduce a system that enables picture-takers to have their 35 mm color or black-and- white negatives and slides transferred to a new type of CD. Since then, Fuji, Konica and Agfa have announced their support for the Kodak Photo CD system.
 The Photo CD system allows picture-takers to use their existing cameras and films. Photofinishers will begin offering the service of transferring negatives and slides to Photo CD discs early this summer. Then consumers can easily get their images put onto the compact Photo CD discs. Consumers can view these discs on television using a dual-purpose audio CD/Photo CD player, or a CD-I player. Consumers also can view the discs on computers, and can access the images for desktop publishing and other applications, using a CD-ROM XA drive. Kodak will extend the Photo CD system to include the ability to digitize instant photos and 35 mm prints later this year. Polaroid has agreed to supply a digital photo scanner to Kodak as an OEM product. Kodak will sell the scanner under the Kodak brand as an accessory to photofinishers who purchase the Kodak Photo CD imaging workstation. The scanners will enable transfer of 35 mm and instant prints to Photo CD discs.
 PHOTO CD PLAYERS WILL SHIP THIS SUMMER
 This summer, Kodak will begin selling Photo CD players that play audio CD and Photo CD discs on television. Kodak expects player retail prices to begin at approximately $400.
 "The Kodak Photo CD system provides exciting new imaging capabilities to businesses and consumers," said Peter Kliem, senior vice president of electronic imaging at Polaroid.
 "We are pleased that our digital print scanner technology will be available as an accessory to photofinishers to enable scanning of 35 mm and instant prints."
 Rapid, inexpensive access to high-quality photographic images is increasingly important in the computer industry. Leading industry supporters of the Kodak Photo CD system include Adobe Systems, Aldus Corporation, Apple Computer, Autodesk, Inc., IBM Corporation, NeXT Computer, Inc., Olivetti, Software Publishing Corporation and Sun Microsystems.
 "When we introduced the Photo CD idea, we intended to establish a standard that would benefit everyone who needed the quality of conventional silver halide photography and the convenience of electronic imaging," said Peter M. Palermo, vice president and general manager of Consumer Imaging at Kodak. "The endorsement and support of the Photo CD system by major photographic and computer companies ensures that consumers will benefit from this new technology," Palermo concluded.
 Kodak recently announced that picture-takers will be able to add sound, text and graphics to their images on Photo CD discs. They can access these features interactively, using a simple infrared remote control device on their home Photo CD players. Beginning with the first shipments this summer, all Photo CD players will be able to play discs with the new features. Photofinishers will begin offering the added services in 1993.
 -0- 5/26/92
 /CONTACT: Paul C. Allen of Eastman Kodak Company, 716-724-5802/
 (EK) CO: Eastman Kodak Company ST: New York IN: CHM SU:


KK -- CL001 -- 3586 05/26/92 08:05 EDT
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Publication:PR Newswire
Date:May 26, 1992
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