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POLAROID ANNOUNCES NINE OFFICER APPOINTMENTS

 CAMBRIDGE, Mass., Dec. 16 /PRNewswire/ -- Polaroid Corporation (NYSE: PRD) announced today the promotion of nine corporate officers.
 "Four weeks ago, I announced a new structure for our operations, designed to help us plan and achieve our vision of what Polaroid could look like in the year 2000," said I. MacAllister Booth, Polaroid chairman, president and CEO. "This involved the creation of dedicated business units, each highly autonomous with specific profitability goals, each relying primarily on its own sales and marketing, business sector management, and manufacturing and development groups.
 "I am very pleased to announce the following officer appointments that carry major responsibilities in this new organization," Booth said.
 Joseph R. Oldfield was named executive vice president, photographic imaging. Bruce B. Henry was appointed executive vice president, high resolution imaging, and William J. O'Neill was named executive vice president, administration and finance.
 In his new assignment, Oldfield will head the company's photographic imaging business and all activities dealing with traditional instant and conventional photographic media.
 During his 26-year tenure at Polaroid, Oldfield has played a major role in worldwide manufacturing initiatives. Since 1987, Oldfield has served as vice president of worldwide manufacturing, adding product development in 1990.
 Henry will oversee a new business group that will concentrate on imaging systems that require very high resolution and individualized service, including the company's revolutionary Helios laser imaging system for medical applications.
 Henry, who has been with Polaroid for 26 years, has served in a variety of manufacturing, finance, worldwide business and development positions. He has been vice president, family imaging, since 1990.
 O'Neill will direct corporate administration and finance operations for Polaroid, including strategic planning. He is presently group vice president and chief financial officer. During his 23-year career at Polaroid, O'Neill has held numerous positions in marketing and finance.
 "In order to establish more regional influence in decision-making in our core photographic imaging activities, we are naming three corporate officers to be resident in three regions of the world," Booth said.
 Robert M. Delahunt was named senior vice president responsible for the Americas. Lee C. Brewer was named president for Europe, and Carl J. Yankowski was named group vice president for the Asia/Pacific region.
 Each will be responsible for sales, strategic and tactical marketing, subsidiary operations, and general business and financial affairs for their


regions. In addition, in markets outside of the U.S., each will be responsible for manufacturing, research and development, and government relations activities that are specific to that region.
 Delahunt has held a wide variety of engineering, research and marketing positions since joining Polaroid in 1959. Delahunt has been vice president, technical and industrial imaging, since 1990.
 During his 26-year career at Polaroid, Brewer has held numerous sales and marketing positions leading to his appointment in 1990 as vice president, worldwide sales and marketing operations.
 Yankowski joined Polaroid in 1988 as head of worldwide marketing and was named vice president, business imaging in 1990. Before joining Polaroid, Yankowski was a divisional president with Cadbury Schweppes.
 Polaroid also announced that Carole J. Uhrich has been appointed group vice president manufacturing and development for photographic imaging and Hugh R. MacKenzie was named group vice president, worldwide product and sector planning.
 Uhrich will be responsible for photographic manufacturing and development activities, including film and camera assembly, product engineering and components manufacturing. Uhrich has held a variety of engineering and manufacturing positions at Polaroid during her 26-year career prior to being named vice president-corporate quality in 1987.
 MacKenzie will be responsible for worldwide business sector analysis, product planning and program management. MacKenzie has been with Polaroid for 34 years and held numerous engineering positions. MacKenzie is currently vice president of engineering, a position he has held since 1982.
 The company also announced that Satish C. Agrawal was named vice president, central manufacturing and development. He will be responsible for interrelated imaging technologies and advances in manufacturing and development science that are essential to the company's core photographic imaging, high resolution imaging, and imaging media and peripherals.
 Agrawal has held several senior film manufacturing positions since joining Polaroid in 1971. He is presently director, film imaging research and development.
 As previously announced, Michael J. LeBlanc, vice president, will head the human resources department, including the corporation's total quality ownership initiative.
 James A. Ionson, vice president, will oversee central research, as well as be a member of the leadership team that will direct the company's imaging media and peripherals group. Other members of the team include Peter O. Kliem, senior vice president, Sheldon A. Buckler, vice chairman of the board, and I. MacAllister Booth, chairman. president and CEO.
 Polaroid Corporation, with sales of more than $2 billion, is the worldwide leader in instant imaging. The company supplies instant photographic cameras and films, conventional films, videotapes and electronic visual communication products to family, business and technical and industrial markets.
 -0- 12/16/92
 /CONTACT: Mary T. Conway, 617-577-3124, Harry L. Johnson, 617-577-2665, or Michael J. Spataro, 617-577-2455, of Polaroid/
 (PRD)


CO: Polaroid Corporation ST: Massachusetts IN: SU: PER

CH -- NE016 -- 7877 12/16/92 16:33 EST
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Date:Dec 16, 1992
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