PNEC Data Integration Conference Proceedings Report.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/02d3f0/pnec_data_integrat) has announced the addition of the "PNEC Data Integration Conference Proceedings - Houston" report to their offering.

The 12th international conference on petroleum data and information management broke all records with a final head count of 430. PNEC conferences are copiously documented and we would strongly recommend readers to acquire a copy of the PNEC Proceedings.

Data quality, master data management (MDM) and unique identifiers remain at the top of the data managers' wish list. But these are now being corralled by top level 'data governance' initiatives. As data quality gains traction, it is now clear that data quality and master data management are two sides of the same coin, quality presentations were met with penetrating questions from the MDM brigade and vice versa!

ExxonMobil presented three papers on its data initiatives. Exxon has leveraged concepts developed in the data warehousing community to improve and monitor quality. BP is approaching the problem from the master data management end - with the deployment of Kalido's MDM solution (designed by SAIC) across its upstream data sources. An Intervera presentation showed how MDM and quality approaches dovetailed successfully to blend information from five data sources to produce well cost reports in record time. Landmark has been working with Shell to provide a unique well identifier that ties data together from a plethora of upstream databases. HP described work for Marathon performed by its Business Intelligence unit (formerly Knightsbridge) where an 'information quality management' program has been developed. Saudi Aramco's presentation on data services described a new toolset for seismic data management that is to be productized by Petris.

An enthusiastic panel discussion investigated the merits of metrics. One problem with metrics is that they don't come free and projects may not include the resources for proper measurement of success. Another problem is that bare-bones 'time saved' metrics may fail to excite, whereas intangible measures (less dry holes, no more re-shoots) are hard to evaluate and may give values that are too high for credibility.

Standards got a mention from several operators, but these are all 'internal' standards of mnemonics, well identifiers etc. rather than bona-fide standards from Energistics and PPDM which remain on the periphery of the data manager's vision. This is a shame since recurring questions such as 'what is a well' appear to be the subject of constant rediscovery - despite having been nailed by POSC circa 1990! Other 'standards' surprises include a UWI initiative seemingly in parallel with the Energistics work and seismic exchange guidelines defined in a Word document. There has to be a better way.

Finally, a very brief 'Data Management 101,' inspired by this year's PNEC.

Key Topics Covered:

- Guidelines for seismic delivery - Robert Meith, Shell E&P Americas
- Managing a national seismic dataset - Raul Dias Damasceno, Petrobras
- Data and Document Management - Mario Fiorani, ENI
- Petroleum databases and data management - David Rowland, Geoscience
  Australia
- Data profiling - John Ossage, ExxonMobil Technical Computing
- Mastering E&P Well Data - Kelly Sherrill, BP
- Well data modeling and quality case study - Paul Gregory, Intervera
  Data Solutions
- Universal well identifier (UWI) - John Kievt, Shell
- Physical Asset management - Debra Welker Lammons, Swift Energy
- Data quality profiling, can one size fit all? - Richard Wylde,
  ExxonMobil
- DQ monitoring and Data Governance - Bob Bates, Aera Energy
- Marathon's well lifecycle management - Paul Haines, HP
- MDM and data governance -Trudy Curtis, PPDM
- Data Services (DSS) - Omar Akbar, Saudi Aramco
- Role based data access - Keith Yeager, ExxonMobil
- Distributing Spatial Data - Ted Norcott, Terasen Gas
- E&P development tools - James Velasco, INT
- Marathon's information quality management (IQM) - David Stanvick, HP
- Say no to static spreadsheets - Wendy Busher, Nexen Inc
- Data metrics panel session
- OpenWorks R5000 upgrade - Ian Barron, RoQC
- Proactive disk space allocation - Chuck Rinehart, ConocoPhillips
- Search in E&P - Andy James, Landmark
- Performance storage area networks - Edward Liu, Saudi Aramco
- A new problem with old tapes - Jack Manley, Iron Mountain
- The Data Room - Technology Watch subscription information

For more information visit http://www.researchandmarkets.com/research/02d3f0/pnec_data_integrat