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PMSI Announces the Next Generation in Medicaid Information: SourceTM Medicaid Profiles.


PHOENIX--(BUSINESS WIRE)--September 28, 1995--Pharmaceutical Marketing Services Inc. (PMSI PMSI Purchase-Money Security Interest (generally a lien resulting from a purchase such as a car loan)
PMSI Physician Micro Systems, Inc.
PMSI Programme de Médicalisation des Systèmes d'Information Hospitaliers
PMSI Popular Mortgage Servicing, Inc.
) (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: PMRX), a leading international provider of specialized database services to the healthcare industry, today announced a significant enhancement to its U.S. Source database service, Source Medicaid Profiles.

The Company reported that the Source prescription database now includes prescriber-level prescription activity reimbursed by state Medicaid programs from all channels of distribution. The traditional channel of retail pharmacies has now been complemented by the addition of long-term care facilities long-term care facility
n.
See skilled nursing facility.
, mail order and clinics for Medicaid prescriptions.

"Traditional retail prescription information does not account for 50 percent of Medicaid prescriptions dispensed in clinics and long-term care long-term care (LTC),
n the provision of medical, social, and personal care services on a recurring or continuing basis to persons with chronic physical or mental disorders.
 settings, nor does it account for 45 percent of the nursing homes covered by Medicaid," commented Robert J. Frattaroli, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of PMSI. "This new prescriber-level view of the Medicaid marketplace provides a unique insight on high volume Medicaid prescribers that pharmaceutical companies have been missing in the past."

Recent research on the Source database demonstrates Medicaid patients and their physician providers are concentrated in distinct geographic locations and have unique pharmaceutical product needs. It also reveals that six of the top ten drugs purchased through Medicaid are branded products. This contradicts the common misperception mis·per·ceive  
tr.v. mis·per·ceived, mis·per·ceiv·ing, mis·per·ceives
To perceive incorrectly; misunderstand.



mis
 that most Medicaid dollars are spent on generic drugs generic drug, a drug sold or prescribed under the nonproprietary name of its active ingredients or under a generally descriptive name rather than under a brand or trade name. . -0-
                  Top 10 Medicaid Prescribed Drugs




Rank    Drug                               Branded/Generic


1       Zantac                             Branded


2       Lanoxin                            Branded


3       Amoxil                             Generic


4       Procardia XL                       Branded


5       Furosemide                         Generic


6       Dilantin                           Branded


7       Propoxyphene Napsylate w/APAP      Generic


8       Vasotec                            Branded


9       Ceclor                             Branded


10      Acetaminophen w/codeine            Generic


-0-

Pharmaceutical Marketing Services Inc. provides a range of integrated marketing services and solutions principally to pharmaceutical and healthcare companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe and Japan to enable them to optimize their performance in a value-driven environment. The Company provides information, communication, consulting and other marketing services, many of which are generated from or enhanced by proprietary databases containing unique combinations of managed care, healthcare market and medical prescriber data. These services enable PMSI s clients to communicate more effectively with their selected audiences of prescribers, pharmacists, managed care and other medical decision makers.

CONTACT: Robert Rinderman

THE ANNE McBRIDE Anne C. McBride (born Nova Scotia) was a frequent candidate in Canadian federal and provincial elections and by-elections in the 1970s, 1980s and 1990s. McBride was an ordained minister in the Assemblies of God, a Pentecostal Christian denomination.  CO.

Tel. 212-832-3166
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 28, 1995
Words:362
Previous Article:Dynamics Research announces improved results for the third quarter of 1995.
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