PMA launches digital outreach.The Photo Marketing Association International, Jackson, Michigan Jackson is a city located along Interstate 94 in the south central area of the U.S. state of Michigan, about 40 miles (0 km) west of Ann Arbor. It is the county seat of Jackson County, Michigan6. , is marking the digital age with a public-relations-based consumer information campaign designed to help its members capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the print potential of digital photography. The 80-year-old association represents more than 18,000 members in more than 100 countries. Members represent nearly every segment of the photography and imaging industry (e.g., photo and video retailers, retail mini-labs, electronic-imaging service centers, and professional school portrait companies). "Our members are grappling with the transition of film-based imaging to digital imaging," explains Gary Gary, city (1990 pop. 116,646), Lake co., NW Ind., a port of entry on Lake Michigan; inc. 1909. Gary was founded by the U.S. Steel Corporation, which purchased the land in 1905 and landscaped it for a city. T. Pageau, associate publisher of PMA's Photo Marketing magazine. "Consumers aren't aren't Contraction of are not. See Usage Note at ain't. aren't are not aren't be aware that they can get their digital pictures printed at retailers as conveniently and as easily as film. As digital photography becomes more mass market, it will be used more as a tool for capturing precious memories." PMA PMA (papillary-marginal-attached), n a system of epidemiologic scoring of periodontal disease devised by Schour and Massler in which the symbols denote the areas involved in gingival inflammation. PMA Progressive muscular atrophy provides print and video advertisements that retailers can customize for their own use in promoting digital photo imaging (at www.admaker.pmai.org) and has also launched a comprehensive Web site (www.prints-are-memories.com) designed to help consumers fully understand digital photography. [ILLUSTRATION OMITTED] |
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