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PMA 08: from exhibits to educational sessions, experience all things imaging.

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PMA 08 is the place for the most up-to-date products, information, education, and more in the imaging industry. The event, held Jan. 31- Feb. 2, at the Las Vegas Convention Center, Las Vegas, Nev., is the 84th annual PMA Trade Show. Full details can be found at www.pmai.org/pma08.

Official Business Sessions

Official Business Sessions at PMA 08 will feature a panel of photo industry executives, a Massachusetts Institute of Technology (MIT) associate director, and an NFL Hall of Fame member.

Stuart Varney, of the FOX Business Network, will interview a panel of visionaries from the photo industry on Jan. 31 from 9:00 a.m. to 10:30 a.m., about the important issues facing the imaging industry today and in the future. Panelists include: Brad Kruchten, general manager, Retail Printing, and vice president of Eastman Kodak Co.; John Prendergast, vice president, Product and System Development for the Imaging Group at Fujifilm U.S.A. Inc.; David Murphy, senior vice president, IPG Web Services and Software Business, HP Co.; F. Mark Gumz, president and COO, Olympus America Inc.; a Sony executive; and Quincy L. Allen, president, Production Systems Group, Xerox Corp.

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From 8:00 a.m. to 9:30 a.m. on Feb. 1, the founding associate director of the internationally influential MIT Media Laboratory, Andrew Lippman, Ph.D., will speak about viral communication. Lippman has created research programs on entertainment, interactivity, networking, radio communications, personal computers, and graphics. As the creator and head of the Viral Communications program and codirector of the MIT interdisciplinary Communications Futures program, Lippman will discuss how new developments will transform the communications industry and business in general.

Rounding out the Official Business Session Keynote speakers is Gale Sayers, a member of the NFL Hall of Fame and former Chicago Bears player. After his football career, Sayers formed Sayers Computer Source, a computer reseller firm which has won a variety of industry awards. Sayers will discuss the principles he carried from the field to his business.

Beyond Jennifer

By now, you know about Jennifer, the Generation-X morn. But what if she doesn't live or work around your store? What about Generation-X men? Baby Boomers? Seniors? What and why do they buy? What do they expect from the stores they shop?

Glenn Omura, Ph.D., a PMA consultant and Michigan State University professor, will share findings from the PMA research project targeting specific customer demographics beyond Jennifer.

Omura will be making two presentation on this new segmentation information, one at DIMA 2008, and one at a Night School during PMA 08. Attend one of these sessions to find out about Michael, Mary, and Jim.

On Jan. 30 at 7:30 a.m., is "Jennifer and Friends: An Industry Update on Moving Forward with Target Market Segmentation," at DIMA 2008. In his DIMA presentation, Omura will profile the lifestyle and buying lifestyles of these other segments.

Omura will also speak on this topic during a PMA 08 Night School session on Jan. 31 at 6:00 p.m. Bring your WiFi-enabled laptop to the Night School session, and Omura will help you identify the market around your store and facilitate a creative exercise to develop a marketing strategy to attract your individual target market segment.

General Business Sessions

Each General Business Session, sponsored by the Association of Imaging Executives (AIE), offers something for every type of attendee. The sessions will run from 8:00 a.m. to 9:00 a.m. on Jan. 31, and from 7:00 a.m. to 8:00 a.m. on Feb. 1 and Feb. 2.

On Jan, 31, Phillip Moilanen, PMA legal counsel will discuss copyright concerns and answer questions about scanning services and potential liability in "Copyright in the Digital Age."

Catherine Logue of The Minilab Training Centre, will discuss the needs of different age groups in "Understanding and Working With Baby Boomers, Gen-X, and Gen-Y Staff" on Feb. 1.

The final General Business Session, "Key Issues Facing Specialty Retailers," will be held Feb. 2. Alex Goldfayn, The Technology Tailor, will speak about recent PMA Marketing Research, and discuss increasing revenue, decreasing costs, and increasing profits based on consumer demographics.

Retailing Sessions

PMA 08 will offer various sessions, each with a different focus. For attendees interested in the retailing side of things, sessions are categorized as: Retail Imaging Hardware, Retail Imaging Services, Retail Portrait and Event Photography, Photo Book Creation, and Marketing and Promotions.

Sessions run from 8:00 a.m. to 9:00 a.m. on Jan, 31, and 7:00 a.m. to 8:00 a.m. on Feb. 1 and Feb. 2.

The Retail Imaging Hardware track will offer, "Digital SLRs: The Total Picture," on Jan. 31., led by Mark Comon of Paul's Photo and Kevin Harayda of Dan's Camera City about making a profit beyond the DSLR sale,

On Feb. 1, "A Series of Fortunate Events" takes over the Retail Imaging Hardware track. A panel of speakers, including Chris Lydle of Chris' Camera Center, Gabrielle Mullinax of Fullerton Photographics Inc., and Richard Yagjian of W.B. Hunt Co. Inc., will discuss the best ways to entice customers into a store.

Bill McCurry of McCurry Associates speaks in the Retail Imaging Hardware session on Feb. 2, "Selling More for Less," about increasing cash flow and profits for retailers.

Retail Imaging Services sessions also offer topics such as "Life Beyond the 4-by-6 Print," led by Lydle and Wayne Welch, Oregon Photo and Digital, on Jan. 31; "Moving from Production to Promotion" will be led by Glynn Lavender of Camera Action Camera House, and Nicoletta Zongrane of Eastman Kodak Co. on Feb. 1.

On Feb. 2, the Retail Imaging Services session, "Making the Most of Your Kiosks" will be led by Phil Gresham of Fotofast digifoto, and Mike Woodland of Dan's Camera City. k is also offered in Spanish.

The Retail Portrait and Event Photography track offers "Roundtable Idea Sharing" on Jan. 31, moderated by Jeff Wilson, JW Party Pictures; a lesson on "Maximizing Sales Opportunities in Portrait Settings," on Feb; 1 with John Johnson of Picture People, and a briefing on the new SPAA Accreditation program on Feb. 2.

The Photo Book Creation track will feature "Options for in-House Printing and Outsourcing Photo Books," led by Daniel Kaye of Visan/RocketLife, John Lacagnina of ColorCentric Corp., and Brian Segnit, Xerox Corp., discussing the best methods for different retailers to print photo books.

On Feb. 1, the "Consumer-Friendly Photo Book Software" session covers the most user-friendly software options for photo book creation, led by Vahe Christianian, LifePics Inc., and Reiner Fageth, Ph.D., of CeWe Color AG & Co. OHG. The Feb. 2 session, "Photo Book Boutique Service," will teach attendees how to add more personal attention to the products they sell, with Ravid Butz, CAMEO Style.

The Marketing and Promotions track will help attendees learn about website design, Internet marketing, and public relations. Industry professional as Dirk Knemeyer of Involution Studios presents "How to (Affordably) Design or Redesign a Professional Website" on Jan. 31.

"Maximizing Your Use of the Internet," presented by Neal Polachek of The Kelsey Group on Feb. 1, will help attendees use viral marketing to get the word out about their businesses.

Mitch Goldstone, 30 Minute Photos Etc., will present "'The Power of Public Relations" on Feb. 2. Goldstone will show attendees how making news can be a marketing tool.

Adobe Sessions

For those interested in fine-tuning their Adobe skills, PMA 08 offers Photoshop Tips and Tricks sessions, along with computer lab tutorials covering different topics.

On Jan 31, 8:00 a.m. to 9:00 a.m., Julieanne Kost, Adobe Systems Inc., will speak at "The Art of Digital Photography and Creative Thinking," covering the world of photography in Photoshop.

On the same day, from 2:00 p.m. to 3:30 p.m., the "Creative Photographic Techniques with Photoshop and Lightroom" computer lab tutorial will take place. This tutorial will show attendees how to work with Adobe Photoshop and Adobe Photoshop Lightroom. Cost is $79 per member and $119 per non-member, or $49 per member and $89 per non-member with a DIMA or PSPA badge. The class is taught by Michael Ninness, Adobe Systems Inc.

Photoshop enthusiasts will learn how to create "Flawless Skin!" in the tips and tricks session led by Katrin Eismann, School of Visual Arts, from 7:00 a.m. to 8:00 a.m. on Feb. 1.

The computer lab tutorial that day, from 2:00 p.m. to 3:30 p.m., "Adobe Photoshop CS3 Masking and Compositing for Digital Illustration," is led by Ninness. Cost for the lab is the same as previously mentioned.

On Feb. 2, Kost will present "Work Smart," an hour of Adobe learning to properly adjust images and process digital camera files. Running from 7:00 a.m. to 8:00 a.m., this session will teach attendees the do's and don'ts of filter and adjustment settings.

The Feb. 2 computer lab tutorial, from 8:00 a.m. to 10:00 a.m. will cover "Apple Aperture."

Night Schools

PMA Night Schools provide extra education in addition to the morning and afternoon sessions. Night School sessions will be held on Thursday, Jan. 31, and Friday, Feb. 1. from 6:00 p.m. to 8:30 p.m. There are member and non-member fees for each session ranging from $49 per member up to $99 per non-member. "Market Quake 2020 - Part 1" on Jan. 31, features Thomas Winninger of Winninger Speaking. He will prepare attendees to target trends, implement strategies, get closer to shifting markets, and discover techno applications.

While Winninger discusses marketing, Chris Miller, Pacific Store Designs, will be discussing product placement concepts, lighting techniques, traffic flow, and window displays in the "Power Merchandising" session. In addition, Kost of Adobe will present "Adobe Photoshop Lightroom for Portrait Photographers," a hands-on session teaching attendees how to use Adobe Photoshop Lightroom.

Also on Jan. 31, is "Jennifer and Friends: Moving Forward with Target Market Segmentation" with Glenn Omura.

Night Schools continue on Feb. 1, with Winninger's "Market Quake 2020-Part 2." Also featured is "Getting It Right with the Click," with Ron Nichols of Ron Nichols Digital Solutions helping others understand digital exposure, white balance, and making image adjustments.

Also on Feb 1, "The Creative Digital Darkroom," will provide a roadmap for working in the digital darkroom, with Eismann of School of Visual Arts presenting.

Partners and Colocations

New this year, PMA 08 will be colocating with the MemoryTrends Conference & Expo (MTCE) and WEVA's Wide World of Weddings & Events.

The MTCE, sponsored by the Professional Scrapbook Retailers Organization (PSRO), focuses on the scrapbooking industry and will be located on the second level of the Las Vegas Convention Center, South Hall. MTCE is owned by Golden, Colo.-based CK Media LLC.

PMA 08 and the MemoryTrends event are still separate events, but feature a cross-over registration. Registrants for PMA 08 will have access to MTCE, and registrants for MTCE will have access to PMA 08.

The Wedding & Event Videographers Association International (WEVA) event is cosponsored by PMA and open to industry professionals. The event will be located at Harrah's Imperial Palace and the Las Vegas Convention Center, Jan. 29 to Feb. 2, in conjunction with PMA 08.

WEVA attendees will take part in educational sessions held at Harrah's, and also be admitted to PMA 08 trade exhibits, Official Business Session Keynotes, and networking receptions. Attendees can only take part in the PMA 08 events with a full WEVA conference badge or full PMA Trade Show only badge.

Exhibitors

Attendees will have ample opportunity to visit a diverse selection of exhibitors on the two trade show floor levels of PMA 08. As a group, the 25 largest exhibitors, with booths bigger than 40-by-40 feet, have increased 10 percent from last year. The 12 largest exhibitors will be Canon, HP, Fujifilm, Nikon, Panasonic, Kodak, General Imaging, Sony, Olympus, Samsung, Pentax, and Noritsu.

International pavilions and several translated PMA sessions will be available to accommodate guests from abroad. The international pavilions include German, China, Korea areas, and will collectively feature 28 suppliers and vendors from various continents. Companies such as Optik and Jobo AG will be present.

Don't miss ...

Check on all the competition displays on the trade show floor and around the convention center.

The Digital Imaging Marketing Association (DIMA) holds its Digital Printer Shoot-Out, where digital printers, ink, media, and RIPs compete using a challenging target file. Expert judges evaluated entries for neutral color balance reproduction, saturation, shadow depth and quality, overall tonality, hue shift, and more. Exhibitors and those exhibiting with another company were eligible to participate in the Shoot-Out. Winning entries will be announced Jan. 31. Winners will receive a plaque, as well as a sign to display in their booths on the trade show floor.

DIMA also hosts the Photo Kiosk Shoot-Out, where photo kiosks line up to compete for international acclaim. Experts and consumers evaluate ease of use, features and functions in four categories: Digital Order Station, Instant Print Kiosk, Software Only, and MultiFunction Photo Kiosk. Attendees can judge for themselves when they touch, feel, and make prints in the kiosk area of the trade show floor. Winners in each of the four categories will be announced Jan. 31. In addition, all winners will be listed on the PMA 08 website at www.pmai .org/winners.

For the 12th year, DIMA Innovative Digital Product Awards will be presented to products or services utilizing new technologies or applications that make the products either distinct or the first of a kind. Winners, selected by industry press members, will be announced at Sneak Peek at 12:00 noon on Jan. 30.

DIMA also introduces a new event, the Photo Book Showcase. Entrants were asked to submit photo books to be evaluated in the following categories: Software, Covers and Paper, Binding, and Finished Books. Attendees may examine various aspects of photo book production including user interface, templates and binding options, and overall quality on the trade show floor.

The Sports Photographers Association of America (SPAA) also hosts a new event this year, the SPAA 2008 Photo Competition. The competition features five categories of entries: Individual Posed, Team Posed, Action-Indoor, Action-Outdoor, and Digital Image Enhancement. Winners will be announced on Jan. 31 at the SPAA Luncheon. The winning photos will be displayed in the upper level lobby area near the SPAA meeting rooms.

The Professional Picture Framers Association (PPFA) will hold its annual International Framing Competition, with PRINT and OPEN categories for judging. Entries will be exhibited in the PPFA Framing Gallery near the second floor entrance to the trade show floor. Winners will be honored and Popular Choice winners will be announced at the PPFA Reception in the convention center on Feb. 1 at 6:30 p.m.

The PIEA 2008 International Student-Teacher Photo Exhibition and Competition winners will be shown on the trade show floor at PMA 08 as well. The competition, sponsored by the Professional Imaging Education Association (PIEA), offered entrants more than $157,000 in prizes from 80 imaging sponsors.

PMA 08 Trade Show hours

* Thursday, Jan. 31 10:30 a.m.-6:00 p.m.

* Friday, Feb. 1 9:30, a.m.-5:30 p.m.

* Saturday, Feb, 2 9:30 a.m.-4:00 p.m.

Honors and Elections

PMA will announce several awards prior to Official Business Sessions. The PMA 08 Hall of Fame recipient will be presented Jan. 31 at 9:00 a.m., before the Official Business Session Visionaries Panel.

On Feb. 1, the PMA Distinguished Service Award recipients will be presented at 8:00 a.m., prior to the Official Business Session keynote with Andrew Lippman.

Elections for Board of Directors and Territorial Vice President positions will be held on Feb. 2 at 8:00 a.m., before the Official Business Session featuring Gale Sayers.

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Smart Connect

Available for the second year in a row, PMA Smart Connect allows attendees to receive recommendations for sessions, exhibitors, and other PMA 08 attendees fitting specific areas of interest. Smart Connect is available online before, during, and after the show, as well as in specific kiosks around the trade show floor. Users con create a customized walking map complete with recommended contacts, if desired. The service also allows attendees to search for specific products, exhibitors and people for quick reference.

Women in Imaging Roundtable

The Women in Imaging Roundtable Breakfast will be held from 7:00 a.m. to 9:00 a.m., at the Renaissance Los Vegas Hotel, Las Vegas, Nev., on Thursday, Jan. 31. The roundtable will feature guest speaker Laurel Tielis, author of "The Girl's Guide to Getting on Top: Positioning Your Business through Media Placements." Tielis will discuss public relations issues, followed by roundtable discussions. Cost for this event is $35 per member and $40 per non-member.

Spouse Programs

PMA 08 attendee spouses will have no lack of entertainment during the show. PMA offers two spouse programs this year.

On Jan. 31, from 12:00 noon to 2:00 p.m., Lee Woodruff, a freelance writer and public relations executive, and co-author of "In an instant: A Family's Journey of Love and Healing," with her husband Bob Woodruff, win speak. The book, about their family's journey during Bob's injury in Iraq while anchoring a broadcast for ABC News, details the intense trauma, fear, and perseverance in the situation.

On Feb. 1, the "Hoover Dam Discovery Tour" provides a chance to see, learn, and appreciate what Hoover Dam is all about. A boxed lunch will be provided. Shuttle departs the Los Vegas Convention Center, South Hail, Main Entrance at 11:00 a.m., returning at 4:00 p.m.

Networking Receptions

PMA 08 offers a variety of chances for industry professionals to establish new connections through numerous receptions. Each reception is held at the Los Vegas Convention Center, South Hall, unless otherwise noted.
DIMA
(DIMA registration is required.)

Jan. 29
6:00 p.m.-6:30 p.m.
DIMA First-Timer and New Member
Reception

Jan. 29
6:00 p.m.-7:00 p.m.
DIMA Welcome Reception

PSPA
(PSPA registration is required. All events
take place at the Renaissance Las Vegas
Hotel.)

Jan. 29
6:00 p.m.-7:00 p.m.
PSPA Early Bird Reception

Jan. 30
5:00 p.m.-6:00 p.m.
PSPA Welcome Reception

PIEA
(PIEA registration is required. Event
taking place at the Sahara Hotel &
Casino.)

Jan. 30
7:00 p.m.
PIEA Reception and Dutch-Treat Dinner

SPAA
(SPAA registration is required.)

Jan. 31
5:00 p.m.-6:00 p.m.
SPAA Welcome Reception

Feb. 1
6:30 p.m.-7:30 p.m.
SPAA Reception

NAPET
(Located at the Renaissance Los Vegas
Hotel.)

Jan. 31
6:00 p.m.-7:00 p.m.
NAPET Reception

PMA
(Tickets included with full-badge
registration.)

Jan. 30
5:00 p.m.-6:00 p.m.
PMA Welcome Reception

Jan. 31
5:00 p.m.-6:00 p.m.
PMA Get Acquainted Reception

Feb. 1
5:30 p.m.-6:30 p.m.
PMA Presidents Reception

Feb. 2
4:00 p.m.
Kickoff Reception
(Admission and two complimentary
beverage tickets are included with full
badge registration.)

AIE
(Complimentary for AIE members only.
Located at the Renaissance Los Vegas
Hotel,)

Jan. 31
6:00 p.m.-7:00 p.m.
AIE Reception

PPFA
(PPFA registration is required.)

Jan. 31
6:30 p.m.-8:30 p.m.
PPFA Face-to-Face Showcase Reception
(Admission is $25 per member and $30
per non-member. No charge with PPFA
Super Saver Package.)

Feb. 1
6:30 p.m.-7:30 p.m.
PPFA 2008 International Framing
Competition Reception
(Admission is $10 per member and $15
per non-member. No charge with PPFA
Super Saver Package.)


PIEA Evening with an Artist

Famed photographer Frans Lanting, best- known for his nature photography, will be the featured artist at the annual PIEA "Evening with an Artist," Jan. 31, at 7:00 p.m. in the Las Vegas Convention Center, South Hall. This event is sponsored by Epson.

Lanting is a frequent contributor to National Geographic, where he is a Photographer-in-Residence. He recently published "Life: A Journey Through Time," which is a book and multimedia production on the evolution of life on Earth. Copies of the book will be on sate following his presentation, and Lanting will be around to autograph copies. lien signed copies of the book will also be raffled off at the event.

"Ultimate Tailgate" for ultimate fun

PMA hosts "The Ultimate Tailgate Party" as the Big Night event of PMA 08. The tailgate is the closing event of the show, and includes many sports games (even a large-screen projection football gaming area for "armchair quarterbacks"), a variety of tailgate-type foods, a D J, and the Oakland Raiderette cheerleaders. There's also a chili cook-off competition between PMA member associations, so be sure to cheer your favorite team to victory! Raffle prizes will be drawn during the evening, including two NFL jerseys. "The Ultimate Tailgate Party" begins at 4:30 p.m. on Saturday, Feb. 2.

The fee is $25 per member or $45 per non-member. Wristbands are available for purchase at the special events desk and during the Kickoff Reception The tailgate will be held in the End Zone on the second level of the trade show floor n the education area immediately following the Kickoff Reception at 4:00 p.m., and the $10,000 Grand Prize Drawing at 4:15 p.m.

Planning a Photo Tour

Mark Comon of Paul's Photo has been taking customers on photo tours for the past 20 years. Comon, who recently took a group to Africa, will be offering a mini bus tour around Los Vegas on the night of Jan. 31.

He will instruct attendees how to offer a photo tour; and for parties who are very interested, Comon will offer e full 2-day photo trip to Death Valley National Park directly after PMA 08. Attendees must register prior to PMA 08. Fees are $100 per member and $119 per non-member. To learn more about Comon's photo tours, visit www.dimacast.com, or check out "African Adventure" in the November issue of PMA magazine,

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Title Annotation:PMA 08 Official Show Guide
Author:Yeager, Amanda
Publication:PMA Magazine - Connecting the Imaging Communities
Article Type:Calendar
Geographic Code:1U9CA
Date:Feb 1, 2008
Words:3698
Previous Article:A strong agenda: PSPA 2008 features mix of education, networking opportunities.
Next Article:Industry vision: PMA visionaries panel with Stuart Varney to lead off PMA 08 Official Business Sessions.
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