PLUGGED IN : NEWS BYTES.Big Mac attack: Activists who attack McDonald's as the epitome of corporate evil have gone on line, opening a new front in a war that has raged for nearly two years in a British libel libel 1) n. to publish in print (including pictures), writing or broadcast through radio, television or film, an untruth about another which will do harm to that person or his/her reputation, by tending to bring the target into ridicule, hatred, scorn or contempt of trial. The anti-McDonald's forces accuse ac·cuse v. ac·cused, ac·cus·ing, ac·cus·es v.tr. 1. To charge with a shortcoming or error. 2. To charge formally with a wrongdoing. v.intr. the hamburger giant of trying to stifle criticism. So they created ``McSpotlight,'' an Internet site (http://www.McSpotlight.org/) that contains 25 megabytes of their attacks on the Big Mac. McDonald's has been in court since June 28, 1994, in England's longest-ever civil trial, trying to show that a leaflet - entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: ``What's wrong with McDonald's? Everything they don't want you to know'' - is a pack of inflammatory lies.The leaflet accuses McDonald's of promoting an unhealthy diet, paying its workers low wages, plotting against trade unions and exploiting animals.McDonald's says it's trying to set the record straight to protect its reputation. Its foes say the corporation is using high-powered lawyers to squash valid criticism. HIGH-PRICED LISTING: Five Internet search companies jockeying for public exposure have agreed to pay up to $5 million apiece to be included in a new search and directory feature from Netscape Communications. The lucrative deals with Yahoo!, Excite, Lycos, Infoseek and the McKinley Group demonstrate the growing clout of Netscape, the Mountain View maker of the most popular software for browsing the World Wide Web. However, Netscape's ability to command such rates also reflects the savage competition amoung search companies, all of whom offer similar ways for computer users to find their way around the Internet. Three of the five companies - Yahoo!, Lycos and Excite - have announced initial public offerings, and the others also may go public. None of the major search services can afford to be left out of any deal with Netscape, whose Web site is the most popular destination on the Internet - generating nearly 50 million mouse clicks a day from users around the world. WEB LINKS Eggs-acting search: Here's an Easter Egg An undocumented function hidden in software that may or may not be sanctioned by management. Easter Eggs are secret "goodies" found by word of mouth or accident. They are also used in video games, movies, TV commercials, DVDs, CDs, CD-ROMs and every so often in hardware. hunt that won't strain your back. Two World Wide Web sites - USA CityLink, which links to information about 1,600 U.S. cities and towns, and the Branch Mall, a virtual shopping Virtual shopping is a form of e-commerce giving the ability for individuals to shop remotely via a computer network connection, normally on the Internet using the World Wide Web. center - will award $1,000 cash to the person who finds the most Easter Eggs on their pages. The eggs are small graphics with a little bunny on top, and since tracking them down requires actually looking at pages, the promotion is a way of building traffic to the sites' clients. To enter, assemble a list of URLs for pages with eggs and e-mail it to egghunteaster.branch.com. Details about the contest can be found at CityLink's site: http://www.usacitylink.com/easter/hunt.html. Hint: At least one egg is hidden in the huge Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. site, LA (http://emporium.turnpike turnpike, road paid for partly or wholly by fees collected from travelers at tollgates. It derives its name from the hinged bar that prevented passage through such a gate until the toll was paid. See also road. .net/A/atLA). A moo-ving page:Cows have been getting a lot of bad press lately, what with mad cow disease mad cow disease: see prion. mad cow disease or bovine spongiform encephalopathy (BSE) Fatal neurodegenerative disease of cattle. Symptoms include behavioral changes (e.g. in England. So it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a they got a positive spin on the Web. You can find that at Big Dave's Cow Page (http://www.gl.umbc.edu). There's even cow sounds. |
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