PLAYTIME FOR JAKKS, NICKELODEON CALABASAS FIRM TO PRODUCE LINE OF PRODUCTS FOR NETWORK'S KIDS' SHOWS.Byline: Jesse Hiestand Staff Writer MALIBU - Toy maker JAKKS Pacific JAKKS Pacific, Inc. NASDAQ: JAKK is is a multi-brand company that designs and markets a broad range of toys and consumer products and is based in Malibu, California. Its product categories include action figures, art activity kits, stationery, writing instruments, performance Inc. said Monday that it has signed a long-term strategic alliance with Nickelodeon to develop crafts, activity toys and stationery based on the programmers' popular characters and brands. Terms of the deal were not announced, but the agreement is expected to run through 2003 and cover virtually all properties from Nickelodeon's current and future programming. ``It really opens the doors so there's never a question when the next license or show comes out - they'll automatically come to us,'' said Jennifer Richmond, vice president of licensing for JAKKS. The alliance expands a relationship the companies have developed over the past five years, starting when JAKKS developed a line of crafts cases in the shape of a character on ``Rugrats,'' one of Nickelodeon's signature cartoons. One of the products the two companies have already developed, a slime- like play substance called Goooze, was the No. 2 top seller among all toys in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. in the second half of last year, the companies said. The long-term agreement with Nickelodeon is the most significant deal for JAKKS since it signed a 10-year pact to develop action figures and video games See video game console. for the World Wrestling Federation. It is also the first strategic alliance for JAKKS' activities business, said President and co-founder Stephen Berman. ``Now we have a similar structure to use for Nickelodeon for a completely separate segment of our industry - crafts activities, stationery and back-to-school,'' Berman said. Sales of toys and activities/school products tend to peak in different seasons, so those businesses are complementary, Berman said. In addition to developing products, the agreement also involves JAKKS working with Nickelodeon on advertising, magazine, movies, television and online ventures aimed at promoting the brands, Freeman said. The Nickelodeon licensing agreement involves JAKKS' Flying Colors Noun 1. flying colors - complete success; "they passed inspection with flying colors" flying colours success - an attainment that is successful; "his success in the marathon was unexpected"; "his new play was a great success" division and covers a dozen Nickelodeon properties including Rugrats, Blue's Clues Blue's Clues is a children's show about a dog named Blue. It features live action one on one on paper-cutout animation. The series follows a dog named Blue through her everyday life, providing small children with fun and education. The show airs on both Nick Jr. and Noggin. , SpongeBob SquarePants This article is about the series. For the title character, see SpongeBob SquarePants (character). For other uses, see SpongeBob SquarePants (disambiguation). SpongeBob SquarePants is an Emmy-nominated American animated television series and media franchise. , Rocket Power Rocket Power is an American animated television series that aired from August 16, 1999 until July 30, 2004 on Nickelodeon. Premise A show based around extreme sports, friendship, and conquering the ups and downs of life, Rocket Power and the Nickelodeon brand. ``They do really great product innovation but also at a price that's affordable so kids can play with it,'' said Samantha Freeman, vice president of consumer products for Nickelodeon. El Segundo-based Mattel Inc. remains Nickelodeon's master toy maker for plush toys, figurines and games. THQ THQ Toy Headquarters THQ Territorial Headquarters THQ Tehsil Headquarters (Pakistan) THQ The Holy Quran THQ Theater Headquarters Inc. in Calabasas develops video games for Nickelodeon, in partnership with JAKKS. JAKKS will be making activity kits, play compounds, writing instruments, back-to-school stationery, lunch boxes and more, said Michael Bianco, executive vice president of JAKKS Pacific. Besides television programming, Nickelodeon has divisions specializing in consumer products, online ventures, recreation, magazines, books and feature films. Its U.S. television network is seen by more than 75 million households and has been the No. 1-rated cable network for the past four years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time company said. CAPTION(S): 3 photos Photo: (1 -- 3 -- color) JAKKS Pacific has come to terms to produce a line toys and crafts for Nickelodeon's children's shows, including ``SpongeBob SquarePants'' and ``Rugrats.'' |
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