PLATINUM technology introduces data warehouse decision support application for sales and marketing.OAKBROOK TERRACE, Ill.--(BUSINESS WIRE)--Feb. 20, 1997-- Timex chooses InfoAdvisor, an application software package that delivers immediate business benefits and rapid time to market PLATINUM technology Platinum Technology Inc. was founded by Andrew Filipowski in 1987 to market and support deployment of Database Management software products and the applications enabled by database management technology and render related services. , inc., today introduced a new data warehouse decision support application called PLATINUM InfoAdvisor. InfoAdvisor is a sales and marketing decision support system that provides a visual, intuitive interface to a sales and marketing data warehouse or departmental data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. . InfoAdvisor enables the trending, forecasting, ranking, monitoring, and analyzing of key sales and marketing indicators. World-class marketers like Timex Corporation Timex Group B.V. is an American watch company. Timex's U.S. headquarters is in Middlebury, Connecticut. It has substantial operations in China, the Philippines, and India, with full-scale sales companies in Canada, the UK, France, and Mexico. plan to leverage InfoAdvisor to gain knowledge quickly about which products are selling where and when, and who's buying. Having this kind of information available on a timely basis promotes better, faster decision making. "In accordance Accordance is Bible Study Software for Macintosh developed by OakTree Software, Inc.[] As well as a standalone program, it is the base software packaged by Zondervan in their Bible Study suites for Macintosh. with PLATINUM's vision to ensure the success of CIOs, we provide them with data mart solutions that can be quickly delivered to end users and immediately provide business value," said Frederick W. Rook rook, term used for a common Eurasian bird (genus Corvus) of the family Corvidae (Crow family), smaller than the American crow. The jackdaw is a European species of the genus. Rooks nest in large colonies, whence the term rookery. , Ph.D., vice president, PLATINUM Applications at PLATINUM technology. "InfoAdvisor gives sales and marketing professionals an easy-to-use tool to analyze key business indicators in a timely fashion and consequently helps them make more informed, proactive decisions about their business." "Business managers at Timex were asking for easier and more timely access to sales and marketing data," said Bob White, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. at Timex Corporation. "InfoAdvisor is a solution that we can implement in a very short time frame and with immediate benefits to our end users." A Data Warehouse Application for Sales and Marketing InfoAdvisor is an on-line solution for analyzing sales and marketing data. The end users for this application include sales and marketing managers, product/brand managers, business analysts, and executives. InfoAdvisor provides multiple analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. facilities that allow these users to track, monitor, and analyze business indicators at any level of detail. This enables companies to determine their most strategic business directions by allowing them to identify long-term or new market opportunities, identify low sellers or product region mismatches, anticipate challenges, and assess their performance relative to the competition. InfoAdvisor was developed with PLATINUM's Forest & Trees, a visual rapid application development environment for developing customized Enterprise Information System applications. InfoAdvisor consists of six standard modules that cover all the typical business functions of sales and marketing. They are: -- Trending/Forecasting - allows users to analyze such things as revenue by product, channel, and customer segment; sales volume by product, market segment, and standard industry classification (SIC) segment; and market growth by segment. -- Ranking - allows users to analyze revenue by customer, product, or market segment. -- Monitoring - allows users to track daily business activity and alerts executives to problem areas. -- Comparison analysis - allows users to analyze market share, variance in sales volume, profit, or revenue, and benchmark against external data. -- Performance analysis - allows users to analyze total new accounts, net additions, lost accounts, leads generated, and cost per lead; ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). by product, customer segment, or channel. -- Executive reports - allows executives to view summarized reports on profit and loss, sales, and financials. "A packaged warehouse combines related software and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" tailored to meet the decision support needs specific to an industry, such as insurance or retail, or a cross-industry information domain, such as accounting or sales and marketing," said Henry Morris, research director, data warehousing See data warehouse. data warehousing - data warehouse and applications at International Data Corporation. "InfoAdvisor, PLATINUM technology's packaged warehouse for sales and marketing, is the second in a series of products that supports this concept. As such, InfoAdvisor should benefit organizations seeking to more rapidly incorporate the benefits of trend and segmentation analysis to optimize optimize - optimisation their sales and marketing activities." InfoAdvisor was developed in conjunction with Concept Information Systems, a consulting organization that specializes in decision support applications. Pricing and Availability InfoAdvisor is available immediately. The product runs on Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. version 3.1 or higher. Prices start at $87,500 U.S. dollars for a 10 user license. For more detailed product and pricing information, contact PLATINUM at 1-800-442-6861, 1-630-620-5000, or send e-mail to info@platinum.com. About PLATINUM technology PLATINUM technology, inc., one of the top 15 software vendors worldwide, helps businesses manage and improve software operations. PLATINUM partners with CIOs to help speed and streamline automation, and manage data better, faster, so it can be run more efficiently at a lower cost of ownership. PLATINUM's systems and database management software ensure that organizations achieve optimum IT service levels. The company's data warehousing, business intelligence, vertical applications, Year 2000 and application development suites help businesses achieve a competitive advantage. These solutions are designed for distributed, multi-platform environments, which include mainframes, open systems, desktop systems, and the Web/Internet/intranets. Headquartered in the Chicago suburb of Oakbrook Terrace, Illinois Oakbrook Terrace is a city in DuPage County, Illinois, a suburb of Chicago. The population was 2,300 at the 2000 census. A 2003 recount gave the city a population of 2,293. , PLATINUM distributes its products worldwide through a network of domestic and international sales offices, resellers, and systems integrators An individual or organization that builds systems from a variety of diverse components. With increasing complexity of technology, more customers want complete solutions to information problems, requiring hardware, software and networking expertise in a multivendor environment. . Additional information about PLATINUM is available via the World Wide Web site at http://www.platinum.com, or by calling 1-800-442-6861 or 1-630-620-5000. NOTE TO EDITORS: There is an "at" symbol between "info" and "platinum.com" above, and before "platinum.com" and "cbpr.com" below. Those symbols may not appear properly in some systems. CONTACT: PLATINUM technology, inc. Lisa Goldberg/Lisa Robinson, 617/891-6500 lrobinson@platinum.com or Copithorne & Bellows bellows, expansible, gas-tight chamber used to pump or store a gas. One of the simplest and most familiar types of bellows is the manual one used for providing a forced draft to a fire. The expansible chamber consists of a leather bag with pleated sides. Kathy Madison, 617/450-4300 kathy.madison@cbpr.com |
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