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PIVOTAL AND HEWLETT-PACKARD SIGN STRATEGIC AGREEMENT FOR THE EUROPEAN MARKET.


Pivotal Corporation (Nasdaq:PVTL)(TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
:PVT.) has announced a strategic agreement with Hewlett-Packard (HP) to jointly sell, market and service the Pivotal Demand Chain Network solution suite to the European, Middle-East and African (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ) markets.

The Pivotal Demand Chain Network solution suite, based on the Microsoft platform, merges the powers of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , eCommerce, Web-based selling, eMarketing and eService to drive down the costs and increase the effectiveness of programs designed to make, serve and manage customers. It connects every constituent in the demand chain including corporate employees, business partners, customers and suppliers.

Pivotal and HP have already signed their first joint customer, Belgacom France, a leading European telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  provider that is implementing the Pivotal eRelationship CRM solution suite to synchronize See synchronization.  marketing, sales and customer service activities over the Internet.

"Together, HP and Pivotal are offering companies in the EMEA region innovative, fast-to-implement solutions for demand chain management that have extensive, positive impact on our customers' businesses," said Olivier Tordo, director, solutions marketing and ISV's Europe, HP Europe. "These customer-centric solutions will provide us with a highly competitive advantage in the marketplace - they are fast-to-implement and designed to immediately impact revenue generation for superior total-cost-of-ownership."

HP's CRM and eCommerce solutions organization will sell and market the award-winning Pivotal Demand Chain Network solution suite in the EMEA market. HP sales and service professionals will be trained on Pivotal solutions and collaborate with Pivotal professionals to provide solutions to companies in EMEA. As part of this inititaive, the Pivotal solution suite will be showcased in HP's e-services business center in Italy. A co-marketing program will include funding for joint marketing campaigns that include advertising, demand generation and participation at industry events.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Norm Francis, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Pivotal, "HP will accelerate the adoption of the Pivotal Demand Chain Network solution suite across EMEA. The company brings advanced eBusiness, CRM, demand chain management and enterprise project management expertise to enable companies to create results-driven strategies that drive revenue generation and customer retention."

By fusing In electrophotography, making the toner adhere permanently to the paper. Heat fusing melts the toner, which is pressed into the paper. Cold fusing presses the toner into the paper without applying any heat. Flash fusing melts the toner with light, and no heat or pressure is used.  the powers of CRM and eBusiness, the Pivotal Demand Chain Network solution suite provides industry-leading marketing, sales, service and eCommerce capabilities to allow companies to make, serve and manage customers with speed and intelligence. Using the suite, companies can manage personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 relationships with customers and business partners across all Internet, wireless and traditional interaction channels. In addition, companies can integrate their demand-side business activities with their supply-side activities to accelerate business processes and maximize efficiency.
COPYRIGHT 2001 Millin Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Company Business and Marketing
Comment:PIVOTAL AND HEWLETT-PACKARD SIGN STRATEGIC AGREEMENT FOR THE EUROPEAN MARKET.(Company Business and Marketing)
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:May 7, 2001
Words:406
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