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PITTSBURGH NATIONAL BANK BECOMES PNC BANK TODAY

 PITTSBURGH, Feb. 8 /PRNewswire/ -- Pittsburgh National Bank today took a new name: PNC Bank.
 Signs proclaiming the new name were unveiled at most of the bank's 195 branch, drive-in and self-service banking locations in time for opening this morning. Offices were decorated with balloons and PNC Bank employees handed out commemorative memorabilia to customers.
 Similar ceremonies took place throughout the regions where four of Pittsburgh National's affiliate banks--Provident National Bank, Philadelphia; Citizens Fidelity Bank, Louisville, Ky.; Central Trust, Cincinnati; and Northeastern Bank, Scranton, Pa. -- all became PNC Bank today.
 Today was also the day that the parent company, PNC Financial Corp, became PNC Bank Corp. (NYSE: PNC). The New York Stock Exchange ticker symbol, PNC, remains the same.
 "PNC Bank is a new name, not a new bank," said Bruce E. Robbins, chief executive officer, PNC Bank, Pittsburgh. "Moving ahead with one common name, our customers will know that they are dealing with one of America's ten largest banks, with the array of products and services that a $50-billion institution can provide, but delivered locally by the bank that they know."
 Customers won't be required to initiate any action or make any changes as a result of the new name. Robbins noted that existing Pittsburgh National checks will continue to be honored and that new PNC Bank checks will be issued to customers automatically when they place their next order.
 Today's transition to PNC Bank is being heralded by a heavy advertising campaign that began Super Bowl Sunday with the introduction of television spots featuring legendary golfer Arnold Palmer, a PNC Bank customer. In the television commercials as well as newspaper and magazine ads that break today, Palmer discusses performance, competitiveness and community involvement. The advertisements also introduce the new PNC Bank theme line, "Where Performance Counts(SM)."
 To celebrate the new name internally, 225 PNC Bank executives from the 12-county southwestern Pennsylvania market participated in a satellite broadcast previewing the new ads and commemorating the name change, meeting with colleagues from Philadelphia, Pittsburgh, Louisville and northeastern Pennsylvania.
 Throughout the five markets that adopted the PNC Bank name today, more than 1,700 new signs were designed, manufactured and installed in a process that started last September with the announcement of the new name. The change has also resulted in new brochures, credit cards, stationery, forms and other materials.
 "The fact that we have been identifying ourselves as a PNC bank' for a number of years built equity that made it easy for us to progress to PNC Bank," Robbins said. "Research conducted for us as we considered a new name indicated that customers and prospective customers felt that PNC stood for financial strength and a high level of customer service."
 PNC banks in three other markets will adopt the new name by early next year, bringing the process to completion. Marine Bank in Erie, Pa., will change to PNC Bank in April. CCNB Bank, Hershey Bank and The First Bank and Trust Company -- all in southcentral Pennsylvania -- will change in the third quarter of this year. And, Bank of Delaware will adopt the PNC Bank name in the first quarter of 1994.
 Pittsburgh National Bank evolved from four major banks that were established in Pittsburgh between 1852 and 1983. The first of them, Pittsburgh Trust and Savings Company, was established by steel magnates B.F. Jones and James Laughlin in 1852 and received a national charter as the First National Bank of Pittsburgh in 1863. The bank's other major ancestor banks include: the Pittsburgh Trust Company, The Peoples Bank and the Fidelity Title and Trust Company.
 PNC Bank is one of America's largest banking organizations, with more than 550 community banking offices throughout Pennsylvania, Delaware, Ohio, Kentucky and Indiana. PNC Bank's major lines of business include retail banking; corporate banking; investment management and trust; and investment banking.
 PNC Bank Corp. operates as PNC Bank in most of its Pennsylvania markets and in Kentucky and Ohio. Its Marine Bank in Northwestern Pennsylvania; CCNB Bank, Hershey Bank and First Bank and Trust in southcentral Pennsylvania; and Bank of Delaware in Delaware will change names to PNC Bank by the first quarter of 1994. PNC Bank Corp. is headquartered in Pittsburgh.
 -0- 2/8/93
 /CONTACT: Jonathan Williams of PNC Bank, 412-762-4550, or at home, 412-257-3257/
 (PNC)


CO: Pittsburgh National Bank; PNC Bank; PNC Bank Corp. ST: Pennsylvania IN: FIN SU:

CD -- PG001 -- 3903 02/08/93 08:04 EST
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Publication:PR Newswire
Date:Feb 8, 1993
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