PIP Printing Becomes First National Franchisor to Implement Kodak Image Magic Photo Print System.

CHICAGO--(BUSINESS WIRE)--July 24, 1996--PIP Printing will soon be able to make high-quality souvenir digital prints in a range of sizes at conventions, fund-raisers and other business-related events, using the Kodak Image Magic Photo Print System, officials of both companies said today.

Under an agreement announced by the companies here at the TS(2) show, PIP will become the first national franchisor to implement the Kodak system. PIP has initially purchased 20 systems from Kodak and will be test licensing the system through 20 of its top PIP franchisees.

The Kodak Image Magic Photo Print System is a portable, digital capture-and-print system that lets service providers produce high-quality prints for their customers in minutes. The system captures images on a Kodak Professional Digital Camera and displays them on a touchscreen monitor for previewing, making it easy for people to order the exact print they want. Customers can order system prints in multiple sizes and copies up to 8 x 10-inches, (such as two 4- x 5-inch prints) produced on a Kodak thermal Dye Printer. They can select from a variety of colorful borders that allow the souvenir prints to be customized for special events.

"As a national leader in business printing, PIP is uniquely qualified to utilize the Photo Print System at corporate events," said Robert M. Unterberger, president, Digital and Applied Imaging and vice president, Eastman Kodak Company. "By striking this alliance with PIP, we will further our strategy to make the experience of the Kodak Image Magic Photo Print System available to more and more consumers."

Peter Gaughn, president and chief executive officer of PIP Printing, said that his company's strategic alliance with Kodak links perhaps the most recognizable and respected names in both the imaging and quick printing industries. Gaughn said he expects the synergy of such corporate partnering to escalate in the future. "Compatible organizations like Kodak and PIP will work together more often to capitalize on opportunities in a constantly changing marketplace for products and services," said Gaughn. "We intend to place 100 Kodak systems by the end of 1997. We're truly delighted to be aligned with Kodak in bringing this exciting technology to market on a nationwide basis."

The system will be marketed under the name SpecialFx(TM) Digital Event Portraiture. PIP is not presently offering franchises for the system, but Alan Arora, PIP's chief operating officer who oversees the business development of SpecialFx, indicates that further information can be obtained by calling the company.

Unterberger noted that in addition to the agreement with PIP, Kodak has already placed the system with several regional resellers and expects to announce additional resellers later this year. -0- Editor's Note: For additional information about Kodak, visit our web site on the Internet at: http://www.kodak.com/

CONTACT: Eastman Kodak Company

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