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PIONEER'S 'MADONNA: BLOND AMBITION WORLD TOUR LIVE' BECOMES FIRST EXCLUSIVE LASERDISC TITLE TO RECEIVE A GRAMMY (R) AWARD

 PIONEER'S 'MADONNA: BLOND AMBITION WORLD TOUR LIVE' BECOMES
 FIRST EXCLUSIVE LASERDISC TITLE TO RECEIVE A GRAMMY (R) AWARD
 LONG BEACH, Calif., Feb. 27 /PRNewswire/ -- In Tuesday's Grammy (R) race for recording industry acclamation, Pioneer Artists, the music video arm of laserdisc distribution leader Pioneer LDCA Inc., scored the first win for the laserdisc format by Madonna receiving a 1992 Grammy Award for her "Blond Ambition World Tour Live" release. The "Madonna" title is the first music video, distributed exclusively on laserdisc and not available on video cassette, to be honored with the prestigious Grammy award. This energetic live concert performance was named Best Long Form Music Video program.
 "We are thrilled that Madonna's 'Blond Ambition' has received this special recognition from the recording industry," said David Wallace, marketing manager for Pioneer LDCA Inc. "The colorful performances and theatrical style of this immensely popular program truly lend themselves to the audio/visual superiority of the laserdisc format."
 The "Madonna: Blond Ambition World Tour Live" laserdisc is the most successful Pioneer Artists title to date. First released in December 1990, this Madonna release is made available to home viewers exclusively on laserdisc. The live concert is taken from the final leg of her highly successful Blond Ambition tour and features the entire performance as seen by millions live.
 Pioneer LDCA Inc. is a full-service manufacturer and distributor of laser optic software for home entertainment and educational applications. The company markets laserdisc movies, music videos, and special interest and educational programs.
 -0- 2/27/92
 /CONTACT: Jamie Ludowitz of Fleishman-Hillard, 213-629-4974, for Pioneer LDCA/ CO: Pioneer LDCA Inc. ST: California IN: ENT SU:


DM-CH -- LA039 -- 3421 02/27/92 16:19 EST
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Publication:PR Newswire
Date:Feb 27, 1992
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