PINK DOT, SPARKLETTS IN SALES PARTNERSHIP FIRMS TO SHARE THEIR TRAINING, MARKETING.Byline: Jason Takenouchi Staff Writer CAMARILLO Camarillo (kă'mərē`yō), city (1990 pop. 52,303), Ventura co., S Calif.; inc. 1964. It is the center of a fertile farm area where citrus fruits and flowers are grown. - Pink Dot Inc., the Camarillo-based grocery delivery service, announced a strategic partnership with Sparkletts Water on Thursday that includes cross-marketing and preferred status for Sparkletts products. Officials with privately held Pink Dot said the deal, for a minimum of two years, will help their company expand its reach into new markets. The deal will also push at least one Sparkletts competitor, Arrowhead arrowhead, any plant of the genus Sagittaria, widely distributed marsh or aquatic herbs of the primitive family Alismataceae (water-plantain family). The name derives from the arrowhead-shaped leaves of many species. , off the Pink Dot product list, said John Leonard John Leonard may refer to:
Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. . ``We will definitely be transitioning over to the Sparkletts brand,'' Leonard said. ``As we go into a nationwide expansion, we wanted to make sure we partnered with a strategic partner to help us grow our business assertively as·ser·tive adj. Inclined to bold or confident assertion; aggressively self-assured. as·ser  tive·ly adv. .''
Under the agreement, Sparkletts also will give call-center training and consulting to Pink Dot phone center employees and store managers. Officials with Sparkletts, a subsidiary of Danone Group, said the deal will not affect the company's existing delivery service. But they said they hope the ground-breaking deal - which kicks in on May 1 - will help Sparkletts tap into Pink Dot's e-commerce presence and upcoming expansion. ``As they grow, we're going to grow,'' said Steve Sparks For other uses, see Steve Sparks (disambiguation). Steven William (Steve) Sparks (born July 2, 1965 in Tulsa, Oklahoma) is a knuckleball-throwing right-handed former Major League Baseball pitcher, who graduated from Sam Houston State University in 1987. , vice president of sales and marketing for Sparkletts' Retail Products group. ``The markets they're looking to enter, we're looking to enter in the longer term.'' |
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