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PIMediaPro Schticks It to Listeners; Biweekly Podcast Elevates Format, Helping Media Geeks Learn More about Their Craft While Getting a Few Laughs.


DALLAS -- When two media guys -- one creative, one technical -- decided to launch an informative podcast (iPOD broadCAST) An audio broadcast that has been converted to an MP3 file or other audio file format for playback in a digital music player or computer. The "pod" in podcast was coined from "iPod," the predominant portable, digital music player, and although podcasts are , they searched the Internet for role models. And while podcasting may be the latest, greatest and most innovative mode of relaying information, they found that most podcasts are ruined with dry, dull content.

Instead, the duo of Doug Via and Henry Demond created their own brand of podcasting in PIMediaPro, a biweekly show geared toward "media geeks," including professional communicators, independent media producers, web developers, audio/visual technicians, creative writers and entertainment lovers. The podcasts are available for audio download or via iTunes subscription at www.pimediapro.com.

Rather than simply providing information in a typical monologue monologue, an extended speech by one person only. Strindberg's one-act play The Stronger, spoken entirely by one person, is an extreme example of monologue.  or instructor-based format, PIMediaPro combines the information of a seminar with the interview format and humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was  of a late-night talk show. Listeners can learn about the best and most cost-effective software for their independent projects, tips for promoting their work, technical solutions to common production problems and creative content ideas -- all in a 30-minute show that is available any time.

"We started as a podcast for tech geeks, just rapping online about the latest software and computer trends," said Via, a Dallas-based video producer. "But we wanted to differentiate ourselves from the dry formats that dominate podcasts now. We realized that PIMediaPro could be more than just a primer for tech geeks."

To transform PIMediaPro into an interactive program worthy of listeners' time, Via and Demond began bringing in dynamic guests, adding humorous segments, mixing up music and sound effects sound effects
Noun, pl

sounds artificially produced to make a play, esp. a radio play, more realistic

sound effects nplefectos mpl sonoros

, and focusing on the theme of creating great media by using both hemispheres of the brain.

"We have certain requirements that we want our guests to meet," said Demond, a freelance professional who provides web, audio and video services. "One: you must be able to think with both sides of your brain. Two: you must be witty. Three: you must be a media professional. Wait. That's not right. We don't really care about you being a media professional. We just want you to not be boring."

Guests have included:

--film geeks Dean Augustin (producer of "The Range"), Michael Daniel (producer of "Walking with Freedom") and David Burrows David Burrows may refer to:
  • David Burrows (footballer)
  • David Burrows (contemporary artist)
  • David Burrows (filmmaker)
  • David Burrows (sailor)
  • David Burrows (commissioner)
  • David Burrows (scientist)
David Burrowes may refer to:
 (producer of "America Speaks Out")

--TV geek A technically oriented person. It has typically implied a "nerdy" or "weird" personality, someone with limited social skills who likes to tinker with scientific or high-tech projects. The origin of the term dates back to the late 1800s.  Jeff Crilley (television reporter and author of Free Publicity)

--special effects geek David Santiago ("Titanic" and "Black Hawk Black Hawk

(born 1767, Sauk Sautenuk, Va.—died Oct. 3, 1838, village on the Des Moines River, Iowa, U.S.) Sauk Indian leader. Long antagonistic to whites, Black Hawk was driven into Iowa from Illinois in 1831.
 Down")

--public relations geek Roy Miller (The TransSynergy Group)

--web geek Aaron Hensell (DellaMark Web Technologies)

Aside from media-connected guests, PIMediaPro features shtick shtick also schtick or shtik  
n. Slang
1. A characteristic attribute, talent, or trait that is helpful in securing recognition or attention:
 for both geeks and freaks. The serialized segment "The Adventures of Renaissance Man Renaissance man
n.
A man who has broad intellectual interests and is accomplished in areas of both the arts and the sciences.

Noun 1.
" showcases a well-balanced superhero su·per·he·ro  
n. pl. su·per·he·roes
A figure, especially in a comic strip or cartoon, endowed with superhuman powers and usually portrayed as fighting evil or crime.
 who rescues confused bohemians and geeks in trouble. Another segment, "Something to Think About," features business consultant Steve Harvill. In addition, the show recently launched its first five-minute vidcast, showcasing an award-winning short film produced by Demond.

"Podcasts are really on the cutting edge of how people want to receive information, since they can be downloaded at the listeners' convenience," Demond said. "In the future, this will be a great vehicle for all sorts of organizations -- from companies to non-profits to churches -- to get their message to the marketplace. And we're creating an exciting format that will make any podcast more interesting and effective."
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 31, 2006
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