PILLOW INVENTION TAKES WRINKLES OUT OF SLEEPING.BUSINESS NAME: Save My Face, Inc. BUSINESS ADDRESS: 20724 Centre Pointe pointe n. In ballet, dancing that is performed on the tips of the toes. [From French pointe (des pieds), point (of the feet), tiptoe; see point.] Parkway, #2A, Santa Clarita Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country, , CA 91350 PHONE: (661) 298-4434 WEB SITE: www.savemyface.com OWNER: Linda Randell ESTABLISHED: 1999 NUMBER OF EMPLOYEES: Five DESCRIBE YOUR BUSINESS: We develop, manufacture and sell the ``Save My Face Pillow.'' The pillow suspends your face while stomach- or side-sleeping, thereby reducing ``pillow face,'' eye puffings, snoring snoring, rough, vibratory sounds made in breathing during sleep or coma. The noisy breathing is the result of an open mouth and a relaxation of the palate; it is frequently induced by lying on one's back. and allergies Allergies Definition Allergies are abnormal reactions of the immune system that occur in response to otherwise harmless substances. Description Allergies are among the most common of medical disorders. . IS THIS YOUR FIRST BUSINESS? No. WHY DID YOU START THIS BUSINESS? I and my clients benefited greatly from the Save My Face Pillow in how we looked and felt. The pillow is shaped like two letter C's back-to-back. We introduced the pillow at a spa in 1999 and it received such an amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. response that we went into production full-time. WHERE DID YOU GET THE IDEA? I kept waking up with ``pillow face'' and a stuffy nose. One morning, I woke up with my hand in the shape of the letter C and realized I didn't have sleep lines because of that shape. That was the beginning. HOW LONG WAS IT FROM CONCEPT TO OPENING? Three years. WHAT DID YOU DO DURING THAT TIME? Tested size, consistency and materials used as well as packaging and media materials and target markets. WHAT WERE YOUR STARTUP COSTS AND HOW DID YOU FINANCE THE BUSINESS? $50,000 of my own money. WHO DID YOU RELY ON FOR ADVICE? My friends in business. Prominent business owners with whom I developed professional relationships to mentor Mentor, in Greek mythology Mentor (mĕn`tər, –tôr'), in Greek mythology, friend of Odysseus and tutor of Telemachus. me. WHAT HADN'T YOU CONSIDERED BEFORE OPENING? That inventing, manufacturing and selling are really three different businesses. WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $300,000 WHAT GOALS DO YOU HAVE FOR THE COMPANY? To sell tons of pillows and introduce new products and accessories. And to be on Oprah or Dr. Phil Dr. Phil may refer to:
CAPTION(S): photo Photo: (color) Linda Randell of Save My Face with some examples of her wrinkle-free pillow at her Newhall office on Sept. 27. Tom Mendoza/Staff Photographer |
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