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PICTURETEL CORPORATION LAUNCHES SUBSIDIARY IN AUSTRALIA

 GLEBE, NSW, Australia, Oct. 7 /PRNewswire/ -- PictureTel Corporation (NASDAQ: PCTL), the world leader in dial-up videoconferencing, today announced it has established a subsidiary company in Australia, PictureTel Australia Pty Ltd. In establishing this company, PictureTel acquired the videoconferencing sales and marketing operations of its Australian distributor, AAP Communications Services Pty Ltd. AAP will continue to provide PictureTel videoconferencing systems through their satellite-based services, as well as provide customer service support in collaboration with PictureTel Australia. The new company will be headquartered in Sydney with offices Melbourne and Brisbane, and additional representations in Canberra, Perth and New Zealand.
 "PictureTel established subsidiary operations in Australia because of this country's highly strategic position in the Asia/Pacific market," said Jeff Schiebe, vice president and general manager, Asia Pacific/Americas division. "Our direct presence also will allow us to invest in accelerating the growth of videoconferencing in the Australian market place, particularly in light of our new product announcements."
 PictureTel already has established European subsidiaries in Germany, Scandinavia, Switzerland and the United Kingdom plus Asia Pacific subsidiaries in Hong Kong and Japan.
 PictureTel Australia Pty Ltd will sell the complete range of PictureTel product families, including the System 4000(TM) and System 1000(TM) group videoconferencing systems, and the new PictureTel LIVE(TM) desktop system. They also will sell the full range of PictureTel's M-8000(TM) Multipoint Bridges, the IMX network product family, and all peripheral equipment covered in the PictureTel Connection catalogue. PictureTel, which has been distributing systems in Asia since 1986, had worldwide 1992 revenues of $141 million US. Founded in 1984, PictureTel Corporation develops, manufactures and markets a full range of visual telecommunications solutions that are "Redefining the Way the World Meets."
 PictureTel, the world leader in dial-up videoconferencing, enables global video communications through an easy-to-use, dial-up family of standards-based videoconferencing systems for both conference room and desktop applications.
 -0- 10/7/93
 /Contacts: Ron Taylor of PictureTel Corp, 508-762-5178, or Greg Greeley of PictureTel Australia Pty Ltd, 61-2-692-1611; Pam Austin of Rourke & Co, 617-267-0042, for PictureTel/
 (PCTL)


CO: PictureTel Corporation ST: Massachusetts IN: TLS SU:

JL -- NE002 -- 1224 10/07/93 08:59 EDT
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Publication:PR Newswire
Date:Oct 7, 1993
Words:354
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