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Live football ESPN, 5.30pm CELTIC head to the HSH Nordbank Arena, formerly known as the AOL Arena, formerly known as the Volksparkstadion, soon to be called the Imtech Arena, to face Hamburg this evening, writes Michael Brear.

Gosh, that's a mouthful, isn't it? Those Germans and their big words, eh? I'm glad our national game hasn't denigrated itself with such misguided, shoddy corporate branding.

Me and my mates are off to the sportsdirect.com@St James' Park on Saturday.

In Germany, the @sign is referred to as Klammeraffe, which means spider monkey, so I bet Newcastle's new stadium name (sportsdirect.com Klammeraffe St James' Park) seems confusing, really odd and excessively wordy to the Germans.

Such a shame that the concise beauty of the new moniker is lost in translation for them.

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Germany will be baffled by the spider monkey stadium
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Title Annotation:Sports
Publication:The Racing Post (London, England)
Date:Nov 5, 2009
Words:144
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