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PIC 'N' SAVE CELEBRATES NAME CHANGE TO MAC FRUGAL'S BARGAINS - CLOSE-OUTS

 PIC 'N' SAVE CELEBRATES NAME CHANGE
 TO MAC FRUGAL'S BARGAINS - CLOSE-OUTS
 SAN FRANCISCO, March 10 /PRNewswire/ -- Pic 'N' Save Corp. (NASDAQ: PICN) announced today the details of its name change celebration in the Bay Area. In order to more effectively communicate its unique niche in the retail market, Pic 'N' Save is changing the name of many of its stores to Mac Frugal's Bargains - Close-outs.
 The name change celebration will take place at all nine Bay Area stores that stretch from San Jose to Santa Rosa on Friday and Saturday, March 20 and 21. The doors will open at 9 a.m. on both days. Customers will be treated to free gift certificates and other promotional give- aways, while supplies last. There will be balloons, clowns and a coloring contest for children. In addition, customers may enter a "Guess the Mac Frugal's Bargains - Close-outs Price" contest to win a shopping cart full of free merchandise. Several stores will host radio remote broadcasts, as well as special "Mac Frugal's Bargains - Close- outs Challenges" where local radio personalities will be challenged to get $200 worth of Mac Frugal's Bargains - Close-outs merchandise into a shopping cart in five minutes or less.
 The theme for the name change celebration will be "Return to the Values of the 1950s." "Customers today want real value for their money," commented Len Williams, president and chief executive officer. "They want to feel that they've gotten a dollar's worth of goods for every dollar spent -- just like they did in the 1950s."
 As part of its value theme, Mac Frugal's Bargains - Close-outs plans to return some value to the Bay Area community by donating 5 percent of its sales, through the Salvation Army, over the three-day grand-opening weekend (Friday, Saturday and Sunday) to feeding the hungry and homeless in the Bay Area. "We've been part of the Bay Area community for 13 years," said Eileen Hupp, assistant vice president of marketing. "Mac Frugal's Bargains - Close-outs wanted to give something back to the Bay Area community as part of its name change celebration."
 Unique in the retail industry, Pic 'N' Save Corp. operates a chain of 193 retail stores in 12 states. These stores, which do business as Pic 'N' Save and Mac Frugal's Bargains - Close-outs, feature a variety of first-quality general merchandise obtained through manufacturer close-outs, overruns, discontinued lines and packaging changes. An ever-changing assortment of merchandise is typically sold at 40 percent to 70 percent off regular retail prices.
 -0- 3/10/92
 /CONTACT: Eileen Hupp, 310-761-4214, Debbi Hall, 310-761-4385, or Mary Wright, 310-761-4342, all of Pic 'N' Save/
 (PICN) CO: Pic 'N' Save Corp.; Mac Frugal's Bargain - Close-outs ST: California IN: REA SU:


EH-KJ -- LA001 -- 6668 03/10/92 06:00 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 10, 1992
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