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PIC 'N' SAVE CELEBRATES NAME CHANGE IN BOISE TO MAC FRUGAL'S BARGAINS - CLOSE-OUTS

 PIC 'N' SAVE CELEBRATES NAME CHANGE IN BOISE
 TO MAC FRUGAL'S BARGAINS - CLOSE-OUTS
 BOISE, Idaho, May 5 /PRNewswire/ -- Pic 'N' Save Corp. (NASDAQ: PICN) announced today the details of its name change celebration in Boise. In order to more effectively communicate its unique niche in the retail market, Pic 'N' Save is changing the name of many of its stores to Mac Frugal's Bargains - Close-outs.
 The name change celebration will take place at the Boise store, on Friday and Saturday, May 15 and 16. The doors will open at 9 a.m. on both days. Customers will be treated to free gift certificates and other promotional give-aways, while supplies last. There will be balloons, clowns and a coloring contest for children. In addition, customers may enter a "Guess the Mac Frugal's Bargains - Close-outs price" contest to win a shopping cart full of free merchandise. The store, located at 7001 West State St. in Boise, will have a special "Mac Frugal's Bargains - Close-outs Challenge" on Friday at noon where a local radio personality will be challenged to get $200 worth of Mac Frugal's Bargains - Close-outs merchandise into a shopping cart in five minutes. On Saturday, from noon to 3 p.m., the store will host a radio remote broadcast on KLTB-FM oldies station and a classic car show.
 The theme for the name change celebration will be "Return to the Values of the 1950s." "Customers today want real value for their money," commented Len Williams, president and chief executive officer. "They want to feel that they've gotten a dollar's worth of goods for every dollar spent -- just like they did in the 1950s."
 As part of its value theme, Mac Frugal's Bargains - Close-outs plans to return some value to the Boise community by donating 5 percent of its sales to The Salvation Army over the three-day grand opening weekend (Friday, Saturday and Sunday) to feed the hungry and homeless in the Boise area. "We've been part of the Boise community for five years," said Eileen Hupp, assistant vice president of marketing. "Mac Frugal's Bargains - Close-outs wanted to give something back to the Boise community as part of its name change celebration."
 Unique in the retail industry, Pic 'N' Save Corp. operates a chain of 193 retail stores in 12 states. These stores, which do business as Pic 'N' Save and Mac Frugal's Bargains - Close-outs, feature a variety of first-quality general merchandise obtained through manufacturer close-outs, overruns, discontinued lines and packaging changes. An ever-changing assortment of merchandise is typically sold at 40 percent to 70 percent off regular retail prices.
 -0- 5/5/92
 /EDITOR'S NOTE: Not affiliated with Pic N'Save Stores of Florida and Georgia./
 /CONTACT: Eileen Hupp, 310-761-4214, Debbi Hall, 310-761-4385, or Mary Wright, 310-761-4342, all of Pic 'N' Save Corp./
 (PICN) CO: Pic 'N' Save Corp.; Mac Frugal's Bargains - Close-outs ST: Idaho IN: REA SU:


AL-JL -- LA004 -- 6315 05/05/92 06:00 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:May 5, 1992
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